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Mobile App Marketing Agency

Data-Driven
Mobile App
Marketing Agency

We're not just chasing "installs." With our ASO, performance advertising, and retention strategies, we transform your app into a profitable business model.

KPI-Focused Approach
Low CPI, High LTV

Comprehensive Management
From ASO to CRM, all under one roof.

Transparent Measurement
Track the return on every penny.

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700+ Trusted Customers

Our Services

We offer strategic marketing, user acquisition, and optimization solutions
to accelerate the growth of your mobile app.

App Store Optimization (ASO)

  • Keyword and competitor analysis
  • Title, subtitle, and description optimization
  • Google Play Store Listing Experiments & iOS Custom Product Pages (CPP)
  • Review/rating strategy and localization
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Apple Search Ads (ASA) Management

  • Campaign structure and targeting
  • Keyword & search term optimization
  • Increased conversion rate with CPP
  • Budget and proposal management (data-driven)
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Retention & CRM

  • Segmentation: new, active, departing, purchasing users
  • Push / in-app / email flows
  • Churn reduction and reuse plan
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Google App Campaigns (UAC)

  • Install, in-app action and value-based growth model
  • Firebase/GA4 event configuration and target optimization
  • Creative sets and test plan
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Creative Studio (for application)

  • UGC briefs, scenario and hook development
  • Static/Video ad production, variations
  • Store visuals (icons/screenshots) and A/B test variations
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Meta & TikTok App Ads

  • Installation + event optimization (registration, trial, purchase, etc.)
  • Audience strategy: broad + lookalike + retargeting
  • UGC and creative testing cycle
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Analysis, Measurement and Reporting

  • Funnel: Store viewing → Download → Activation → Purchase
  • Cohort analysis (day 1/7/30)
  • Monthly growth report + action plan
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Why Us?

 Why Does App Growth Get Stalled? How Do We Solve It?

Traditional agency
Monthly/bi-weekly reporting cycle
Manual content creation and campaign setup
Data is scattered (many panels)
Learning is slow, repetitive work is a lot
Digipeak AI Agency
Weekly experiment and optimization cycle
AI-powered production + human approval + automation
Single metering architecture + dashboard
Scalable process with playbook and automation

3 Components of App Growth

Instead of focusing on a single channel, growth becomes stable when store visibility, ad performance, and user loyalty
are managed together.

App Store Optimization (ASO) 2.0

Visibility

We ensure your app is not only found, but also downloaded.

Keyword Intelligence: We target keywords that your competitors are driving traffic to but missing out on.

Visual Conversion: We increase download rate (CVR) using neuromarketing techniques in icons and screenshots.

Multichannel Advertising Management

Acquisition

We are channeling your budget to the channel with the highest "Intent".

Apple Search Ads (ASA): Capture search intent directly in the app store.

Google App Campaigns (UAC): Scale by feeding machine learning with the right events.

Social Ads (Meta & TikTok): Create a viral effect with UGC (User-Centric Content) creatives.

Retention & LTV Optimization

Loyalty

Don't lose the users you acquired at a cost; turn them into loyal users.

Funnel Analysis: We identify and improve where the user "drops" from.

Smart Push & In-App: The right message to the right user at the right time.

Why is your
app growth stalling?

 At Digipeak, instead of patching these problems individually,
we're combining them into a single growth plan.

Low conversion rate

The store page is getting traffic, but it's not converting into downloads.

High Acquisition Cost

Users coming from advertising are expensive, but the quality is low.

Retention is low

The downloaded user account disappears after 1-2 days.

Measurement / Attribution Mixed

It's unclear which channel generated the sales.

Creative fatigue

The creatives are like banners; they don't describe the application.

Accelerate the Growth of
Your Mobile App!

Let's work together to create data-driven marketing strategies to ensure
sustainable growth for your mobile app.

Schedule a Live Meeting

Digipeak's Approach

General digital marketing and app growth are not the same thing.

General digital agencies usually focus on web conversion; however, in practice, store conversion, event optimization, and retention go hand in hand.

In-house teams offer a speed advantage; an agency, on the other hand, accelerates scaling with its testing culture, channel experience, and creative production capacity.

The best model: In-house + agency hybrid. We work as an extension of your team, providing expert support for strategic planning, testing processes, and scalable growth.

Application Life Cycle

The right move is made at the right time:

Pre-launch

  • Category and opponent map
  • Store page (icon/screenshot) first set
  • Event planning and measurement infrastructure

Launch (Initial growth)

  • ASO basic optimization
  • Quick test via a single main paid channel (ASA or Google)
  • Creative testing cycle (weekly)

Growth (Channel widening)

  • 2-3 paid channels + retargeting
  • Store A/B testing schedule
  • Initial retention flows (winback, onboarding)

Scaling

  • Multi-channel + optional DSP
  • Creative production line (UGC variations)
  • LTV/ROAS-focused optimization + CRM automations

Digipeak Growth Framework

Weekly brief summary + monthly detailed report + next month's testing plan.

Free App Growth Analysis:

The store page, competitors, ad accounts, and key metrics are quickly reviewed.

Target & KPI Clarity:

We define activation and revenue targets, not "download" targets.

Setup:

Event plan, tracking infrastructure, campaign framework, creative testing plan.

Launch & Learning:

We collect data in the first 2-4 weeks and then enter a rapid optimization cycle.

Scaling:

We expand winning channels, shut down losing ones, and queue up new tests.

Growth Packages

You don't have to choose a package. Let's clarify it together in our 30-minute meeting.

Launch Pack

(New / 0-50K users)

  • ASO basic setup + 1 creative set
  • ASA or Google App Campaigns (single main channel)
  • Store conversion optimization (icon/screenshot suggestions)
  • Monthly report + 4-week testing plan
Select Package

Growth Pack

(Growth / 50K-1M users)

  • ASO + two paid channels (e.g., Google + Meta)
  • Retargeting start
  • A/B testing calendar (store + ads)
  • Weekly performance summary + monthly roadmap
Select Package

Scale Pack

(Scale / 1M+ users)

  • Multiple channels (ASA + Google + Meta/TikTok + optional DSP)
  • Creative production line (UGC variations)
  • CRM/Retention automations
  • Cohort/LTV-focused optimization
Select Package

Measurements and KPIs

Retention:

1. User return rate on days 7 and 30.

Store transformation:

Store views → download rate

Acquisition cost:

The cost of bringing a user into the application

Income yield:

ROAS (Revenue Against Advertising) and LTV (Total Value for Money)

Activation:

Starting to 'really' use the application (registration/first step)

iOS Privacy Measurement
(ATT / SKAdNetwork)

On the iOS side, due to privacy permissions, it may not always be possible to see everything on a 'user-by-user' basis. Therefore, we make the right decision by interpreting both platform reports and store + event signals together.

Which Sectors Are We Suitable For?

We develop data-driven marketing strategies that support the growth of mobile applications across various sectors.

Frequently Asked Questions

App marketing encompasses all digital marketing activities aimed at introducing a mobile application to its target audience, increasing downloads, and strengthening user engagement. App store optimization (ASO), performance advertising, influencer collaborations, content marketing, and retargeting are among the leading activities. An effective app marketing strategy covers the entire lifecycle, from user acquisition to retention.

With over 7 billion smartphone users worldwide and millions of apps in app stores, organic app discovery is becoming increasingly difficult. Professional app marketing ensures reaching the right users, gaining a competitive edge, and establishing a growth cycle that keeps acquired users engaged. The vast majority of apps that don't receive marketing support are abandoned within the first 90 days.

ASO (App Store Optimization) increases organic discoverability by optimizing in-store elements of an app, such as title, description, keywords, screenshots, and rating. App marketing, on the other hand, is a broader framework that encompasses ASO; it also includes external channels such as paid advertising, social media, email, and influencers. The most powerful results are achieved by implementing both in an integrated manner.

Google UAC (Universal App Campaigns), Meta and TikTok app download ads, ASO, influencer collaborations, content marketing, and email/push notifications are among the most effective channels. Channel selection depends on the app's target audience, budget, and growth stage. A multi-channel approach simultaneously increases user acquisition and brand awareness at every touchpoint.

Cost per user acquisition (CPI), in-app conversion rate, daily/monthly active users (DAU/MAU), retention rate, and lifetime value (LTV) are key metrics to track. In addition, uninstall rate and session length provide critical signals for campaign optimization. Regular reporting of these metrics enables data-driven strategy refinement.

Refining target audience segmentation, continuously A/B testing creative materials, focusing on high-LTV user profiles, and balancing retargeting with organic channels are key ways to reduce costs. Boosting organic traffic with ASO significantly improves average CPI by reducing reliance on paid traffic. Agency experience allows you to quickly identify which channels will bring the highest quality users at the lowest cost.

Initial download and visibility increases typically become measurable within 2-4 weeks of campaign launch. However, it can take 6-12 weeks for ASO optimization to fully translate into impact on store algorithms. Working with at least a 3-month strategy window allows campaigns to mature and be optimized with data for sustainable growth.

In-app marketing aims to increase engagement and revenue through push notifications, personalized messages, special offers, and guided experiences targeting active app users. It focuses more on retaining existing users than acquiring new ones, directly improving LTV (Live-to-Traffic). When personalized with user behavior-based triggers, conversion rates increase significantly.

Digipeak offers end-to-end app marketing services encompassing ASO strategy and implementation, Google UAC and Meta app install campaigns, user acquisition and retargeting strategies, app growth analysis and reporting, and creative material production. Their deep industry experience in SaaS and mobile applications ensures campaigns achieve efficiency quickly. A free consultation is available to discuss current service scope and pricing.

Including high-volume keywords in the title and subtitle, creating converter screenshots and preview videos, and implementing strategies to improve user reviews and ratings are fundamental ASO steps. Competitor analysis and keyword research form the database for this process. Digipeak's ASO service manages all these elements with an integrated strategy.

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Digipeak is a global digital marketing agency providing 360° services that help your business grow. It offers brands PPC, SEO, Content Marketing, Branding, Software, Social Media, and solution-oriented marketing services.