Dental marketing is the marketing strategies and marketing tactics that dental practices and dental clinics use to attract and retain new patients and also to increase awareness of their brand. The main goal is to get potential patients to make a phone call or book an appointment online. The best way to get patients to do this is to run Google and Facebook ads and rank the dental clinic’s website in search engines.
Most dental patients agree that finding a dentist is difficult. However, since dental marketing has gone almost 100% digital, you may face difficulties in filling your clinic with patients! In this article, we have explained the best digital marketing and dental social media marketing ideas that will help you attract more patients to your dental clinic.
What Is Dental Marketing?
Unfortunately, for most dentists, marketing a dental clinic now faces some uncertainties. Buying billboard ads or highlighting an Instagram post and waiting for the phone to ring no longer exist. Today’s dental patients do their research online before choosing a clinic or dentist.
If you want to make phone calls, schedule appointments and acquire new patients and retain existing dental patients, you need to invest some time and money in a new online marketing strategy.
A smart marketing campaign starts with a well-planned, professionally implemented and measurable strategy. More specifically, a planned digital marketing strategy for your dental treatments. These marketing ideas will help you start growing your dental clinic.
How Can I Promote My Dental Clinic?
Your Google my business ranking is very important for local dental SEO. Any professional SEO agency will confirm this claim. The first step to optimise your brand for search engines is to create your google my business registration.
When people need a new dentist, they Google ¨Dental Clinics Near Me” on their phones or computers.
This list shows everything your potential patient may need to know before they call you to schedule an appointment:
- Business name
- Telephone number
Creating the business listing and optimising it for optimum growth allows you to rank well in Google’s Local search results.
If more people like you are looking for a dentist, why isn’t your practice getting more calls? Most likely because you haven’t made any optimisations while your competitors are taking advantage of this simple but very effective strategy.
Google uses information from your Google My Business account to determine which account is shown in local search results. If you haven’t created your account yet, you are unfortunately losing a lot.
Google Business Page for Dental Marketing
Google needs to recognise you as a dentist, dental clinic or cosmetic dentist. Your account is one of the most important things for your online presence. Before getting into the subject, it will be important to keep the following in mind about your registration:
- Fill out your Google Business Page completely: You should include as much information as you can here and don’t procrastinate.
- The more information you provide, the more trust you inspire: To optimise your clinic’s Google business information, you will need to fill in all information completely and accurately.
- Make sure your details are correct: To gain and maintain the trust of your potential patients, you must make sure that your practice details are accurate and up to date. If you decide to close your clinic early on holidays, this needs to be reflected in the opening hours on your business profile. Otherwise, you will have a pile of unhappy customers and you will start getting negative reviews.
- Determine which keywords you want to rank for and use them appropriately: Your keywords are very important for SEO. Without them, Google may have difficulty understanding your areas of expertise.
It will also be useful to add the following to your profile:
- Interior and exterior photos of your dental clinic
- Your logo and other brand elements
- Staff photos
- Before and after photos
- Services provided
Add the following on a weekly basis:
- New pictures
- New blog posts about Google Business
- Customer reviews
How to Create a Visitor Attracting Dental Clinic Website?
First impressions matter and people will judge your practice based on your website. If you don’t care or ignore your website, you are hindering your practice and your ability to convert more potential clients on a daily basis. If you don’t have a website with a good design, your efforts will be largely wasted.
No matter what services they provide, when you go to a new place, if the outside of the building looks rough and bad, you are greatly less likely to go inside, even if you are at the door. The same can be said for your website. Put yourself in the shoes of a patient for a moment.
You’re probably thinking, “This clinic doesn’t even take care of their own website. What are the chances of them taking care of me?“
To get successful results, you need to work with a truly professional dental website design agency. As Digipeak, when we take on a new partner, we provide the following qualities for the website:
Mobile Compatible Dental Clinic Website
Make sure your website is responsive. A dental clinic website should look flawless on Mobile devices, Tablets and Desktop/Laptop Computers.
A potential patient’s first interaction with you will most likely be with your website. And most of your visitors will find your website when searching through a mobile device.
Ask yourself for a minute, “Does my website look good on all devices?” If the answer is no and your marketing activities are still not at the level you want, it’s time to contact a web agency with a team of digital marketing experts.
Before and After Photos in Dental Advertisements
People wonder how they will look with better teeth. As a clinic, you should take before and after photos of patients and display these images on your website, Facebook, Instagram (all social media channels). This is one of the most effective ways to explain yourself to your target audience. Sometimes showing results is much more effective than telling.
It is important that your dental clinic website has excellent image quality, it is equally important to make sure that you optimise these images for SEO.
Keep Your Website Up-to-Date
Your website will look more professional and secure if you have the following:
- New benefit-orientated content updated regularly
- Video media content showing the latest technology changes in your clinic
- A section for Dentists in your practice with a professional picture for patients to see
- Direct messaging on the website for patients
- Online bill payment
- Online appointment making feature
- Videos of satisfied patients and successful operations
These features are mandatory for the success of your dental website. But the list does not end here.
You should also pay attention to these on your website to reach new dental patients:
- Speed: A popular marketing statistic states that website traffic will “abandon” your website if it does not load in 3 seconds or less.
- Trust: Actually, we don’t even need to say this. Your site must read HTTPS (make sure you have a lock on top of the left hand-side)
- Mobile-Friendly: 82 percent of local searches are performed from a mobile device. If your website isn’t mobile-friendly these days, it’s basically useless.
- Search Engine Optimisation (SEO): If you want your website to rank high on Google, you need to index your page so that Google can easily recognise you as an authority in the dental industry.
Compatible Dental Clinic Website for Individuals with Disabilities
Medical businesses need to make special arrangements for people with disabilities. The content on your website should be accessible for people with visual impairments and/or hearing impairments. The website must be accessible for those who need to navigate with audio and screen readers.
Unfortunately, the rules for website accessibility are not as clear as one might think. Still, failing to create a website that is compatible for people with disabilities can damage your brand’s reputation.
Dental SEO and Content Marketing
The term SEO refers to search engine optimisation. The mobile version of this term is referred to as ASO, App Store Optimisation. This process involves several main optimisation factors:
- Having website content relevant to your target users
- Observing on-site technical SEO factors
- Audit other sites that link to you
You can think of SEO like a recipe. To grow your dental clinic organically, you need to use the right amount of each ingredient. You don’t want to put all your eggs in one basket, hoping that your traffic will increase rapidly.
Having plenty of high-quality page and blog content is one of the most effective ways to get free traffic on Google. Therefore, your marketing plan should include writing blog posts and adding new content on a monthly basis.
Businesses that blog regularly have 97 percent more inbound links. This means that outside websites point to these sites as an authority in their field. In turn, it gives you more credibility in search engines and allows you to appear higher when potential patients search for dentists in the area on Google.
Your customers enjoy reading high-value content published by dentists or orthodontists. 60 percent of consumers say they feel more positive about a company after reading content posted on the site.
Also, actively blog publishing increases the chances of your website being ranked first in google by 434%. Have you realised why consistent and quality content should be a big part of your dental digital marketing plan?
Plan for Long-Term Patient Outcomes
For most people, visiting the dental clinic and sitting in the dentist’s chair is not much fun. New potential patients always have questions and concerns. Addressing these in advance can be one of the most effective ways to attract potential customers to your practice.
Let’s take the example scenario: A patient feels that he has tooth decay and knows that he needs to see a new dentist. However, she is a little worried about what might happen when she goes to the dentist. She types her questions into Google and finds your answers on the search result page. Bingo! You were in the right place at the right time. They see where your business is located and decide to schedule an appointment at your clinic.
Dental Blog and Content Marketing Topics to Get You Started
- How can I prevent gaps in my teeth?
- Is teeth grinding dangerous for my teeth?
- How often should I floss?
- Do dentists have to take X-rays?
- How do I teach my children to brush their teeth?
- Does my toothpaste have to contain fluoride?
- How much does a tooth cleaning or tooth extraction cost?
- What is the best toothbrush to use?
There are literally thousands of topics to choose from to create a blog. You can start by answering a few questions every day.
Once you have answered these questions, feel free to start debunking all the dental myths out there. You can also post blogs regularly to help your patients or potential patients start developing healthy dental habits. It’s important that your marketing efforts are consistent.
Get Directory Listings
Listing your dental clinic in local directories is also beneficial for SEO. Citations, also called local business listings, are also an important tool for ranking your dental website in search engines. These are references from websites to your business name, address, and phone number. Search engines like Google take into account these real signals that you are in fact a real local business.
Get Patient Reviews
Since there is a direct correlation between the number of positive reviews a clinic has and how well it ranks on Google maps, we have added patient reviews under SEO.
Take a look at the search for “dentists in London“. All of the top map rankings have a lot of positive reviews.
Reviews have been a fixture of Google’s local properties for more than a decade. They’re not going anywhere because users love them. Because they do, Google’s ranking algorithm also cares about reviews.
We’ve already mentioned that your app should receive new comments on a weekly basis. Your reviews need to show a consistent timeline. Otherwise, both the consumer and Google will question the authenticity of these reviews. If you get 20 reviews in one day, the map will not help your ranking. The important thing is that your reviews are continuous and up-to-date. According to the BrightLocal survey, 73% of consumers believe that reviews older than 3 months no longer inspire confidence.
Patient Reviews Help Build Authority with Consumers
Reviews matter. In fact, 93% of people say that online reviews influence their purchasing decisions. This is the online equivalent of word of mouth and will help you improve your app. Your online reputation is a big part of marketing because you are building your reputation
Now more than ever, consumers are turning to search engines for reviews and want to learn from the experiences of other patients. Within seconds, they can find reviews of previous patients’ experiences and make their decisions based on those reviews. Social proof will give your dental clinic more credibility than any advertising spend could ever provide.
The first step patients take when looking for a new doctor is to look for reviews about you on Google. Utilise your existing patients to obtain these.
You should provide a constant flow of new patient reviews about your application on various platforms. This allows you to establish authority in your industry.
Facebook and Instagram Marketing
Customers expect your dental clinic to have a social media presence. You should have effective social media management on platforms such as Facebook, Instagram and Twitter. Like everything else, your patients will only follow entertaining pages. Therefore, if they do not benefit from your online presence, they will not follow you.
Therefore, to reach more patients, you should focus on creating posts that are relevant, informative and entertaining to your target audience. Think of it as building a community and connecting with your target audience. Dental ads on social media will produce incredible results when designed correctly and using the appropriate target audience.
The Use of Social Media for Your Dental Clinic
Your dental clinic can use social media in various ways. For example
- Promotional offers (Free teeth cleaning, teeth whitening, x-rays)
- Providing links to useful information on your website
- Before and after images
- Patient testimonials (videos and reviews)
- Short videos explaining specific treatment types and FAQs
When sharing, your ultimate goal should be to add value to your audience.
One of the most fundamental elements of high-performing and best dental websites is video media content. Users love videos. And as we said before, when customers like something, the Google algorithm follows suit. Research also shows that users spend 88% more time with video content.
With today’s technology, you can video almost every technical process you perform in your office. In addition, customer references will also increase your website traffic.
Here are a few video ideas to help you get started:
- Storytelling welcome video for your office
- Doctor introduction video
- Patient review videos
- Tutorial videos for frequently asked questions
All videos you create can be published on YouTube as well as on social media pages. You can then create video ads campaigns on YouTube, Facebook and Instagram to reach and influence your target patients.
Dental Clinic Advertising Strategy
There are a number of effective digital advertising channels that dental practices can utilise. The primary digital ads channels are PPC, Google Display Ads, Remarketing and Social Media Ads.
Digipeak is the best PPC dental clinic ads agency and dental PPC marketing agency for both new and established dental clinics and a strategy agency that brings your clinic to your vision and goals!
PPC with Google Ads (Adwords)
In a survey conducted by the American Dental Association, almost 45% of respondents stated that they do not go to the dentist because it is too expensive. This shows that there are great opportunities for dental clinics in Turkey to reach patients abroad with PPC ads.
If you search for anything on Google, the first few sites you will see are advertising results. These are the rankings of a company that publishes PPC Ads.
When someone is looking for a dentist abroad or “dentist near me“, you have to come across.
Although the process of setting up and optimising Google Ads is extremely difficult, the summary and oversimplified version is as follows:
- You choose the keywords you feel best to describe your service or product.
- A potential customer searches for your keywords.
- Your ads is shown at the top of the search page.
- You only pay when someone clicks on your ads.
- You track all conversions from ads (phone calls, forms, etc.)
For more detailed information and professional support, contact our search engine ads experts.
Google Display Ads and Remarketing
Display ads allow you to target users in specific locations on the internet. You will also encounter these ads in the links you click on various news sites and articles on Facebook.
These ads are created in Google Ads and the targeting is very comprehensive. The main elements of targeting in display ads are age, gender, location, interests and content targeting.
Pricing for display ads is usually based on cost per thousand or cost per thousand views. The typical cost for Dentist display ads is between $1 and $2 per thousand. As an example, you can get 500,000 ad views on 2 CPMs for only $1,000. The low cost of display ads makes it affordable to run branding and awareness campaigns for your dental clinic.
You can also set up a remarketing campaign and only serve ads to people who have visited your website before, allowing you to retarget potential patients who did not convert when they first visited your site.
Email Marketing for Dentists
Email marketing has one of the best conversion rates possible and there is no other marketing method for online lead generation that comes close in terms of pricing and conversions. This type of marketing is one of the simplest ways to communicate with your existing patients.
With mail marketing, your patients will feel advantageous for choosing your dental clinic. You can send emails to patients to remind them about upcoming appointments, things to be considered after treatment and tricks for healthy smiles, and you can establish a bond with them.
Here are a few email types you should take advantage of:
- Dental treatment promotions or campaigns
- Seasonal tips and tricks
- Clinical updates and announcements on the latest technology
- News about dentistry and treatments
- “It’s time” or “Don’t miss” reminders
- Appointment reminders
Brochure and Catalogue Marketing
Although you cannot rely on brochures to fill your dental clinic with customers on a regular basis, brochures can be of great benefit as part of any marketing strategy. Brochures and catalogues are a cost-effective way to keep in touch with existing patients and also to announce offers or discounts to new potential patients.
Depending on the region, you can diversify your brochure strategy. If there are many foreign language speakers in your region, you may need to print brochures in those languages as well.
Excellent Results with Digipeak!
We have given you some of our ideas, but we know that creating a marketing plan and running a multi-channel campaign will not be easy for most dentists. It takes a lot of time, dedication and consistency to run a successful dental online marketing campaign.
On the other hand, the AI-supported digital marketing services such as content marketing, SEO, social media management, and creative design that Digipeak delivers to its customers help firms contact their target audiences more efficiently and acquire a competitive advantage in the digital realm. Digipeak’s creative team’s integration of artificial intelligence technology with digital marketing services is intended to give an even more effective solution to its customers.
If you are looking for an expert dental clinic marketing agency, contact us now and we will plan the strategies you need to grow your business!