UX, also known as “User Experience,” is the name given to the design process created with experiences.
UX designs are based on the user’s ease of use on the site and finding everything they are looking for simply and easily.
Each change in design aims to improve the user’s experience, and the user is the focal point when designing UX.
What is UX Testing?
The first step in any UX optimization process is to define target audiences.
The next step is the delivery of behavioral UX data analysis to evaluate quantitative data associated with personal activity on your website.
And then, you need to perform UX tests to ensure that the behaviors from the previous step reveal their reasons.
At the end of the UX review, you receive a report that includes a list of issues to fix, quick wins, and recommendations for the future development of your website.
Regardless of the phase your website is at, the report will serve as a roadmap as it contains clearly defined further steps to improve it.
What is the Purpose of a Website UX Review?
When you do a UX review of your website, you basically aim to evaluate the following conditions;
- Understanding the value your website brings to your business
- Improving your website’s performance quickly and cost-effectively.
- Be able to identify all UX and usability errors before spending money on a brand new website development
- Take a fresh look at your website from another perspective.
- Fixing your existing website’s problems
- Receiving suggestions for the oncoming period
- Defining a value for the users who use or will use your website
When Testing the Usability of Your Website, What Should You Pay Attention to?
Do users follow a clear path through your site, or do they have difficulty navigating a task?
Are there blockers or distractions?
Are there clear and relevant “signs” so that users know where, when, and how to get from point A to point B?
Ease of Use
Are users satisfied with the process, the page, or the experience?
What Do You Need to Optimize for Your Website to Be Suitable for User Experience?
Increasing Conversion Rates
In order to increase conversion rates on the site, strategies are developed based on the conversions you aim to achieve. These rates are as follows:
- Sales ratio
- Mail collection rate
- Phone call rate
- Form filling rate
Lowering Bounce Rates
By analyzing the pages with the most exits on the site, the reasons for the exits are determined and improvements are made for users on the pages.
Increasing Page Retention Times
Landing pages and the user audience are analyzed to increase sessions.
Increasing the Number of Page Views
The number of pages navigated per user can be increased by optimizing redirects and links on the site.
You should always remember that poor navigation is the primary reason why users bounce from e-commerce websites.
It is important that visitors have a smooth and pleasant experience while browsing your website.
They should not be confronted with broken links and complicated selection options.
The look and feel of the website contributes a lot to the customer experience.
You should build the user interface of your website according to the expected target audience for your products.
You should also make sure that the website design performs well on different devices.
Control of Basket Steps
While users are shopping on your e-commerce site, regular checks should be made to ensure that all the steps they follow proceed in a healthy way and to detect any complications in the purchasing process.
Form Submission Control
All forms and their content should be optimized by identifying the errors that users encounter when filling out the forms on your site.
Fast Web Pages
No one wants to wait when buying products online.
Multiple studies show that users are satisfied when a website is fast and responsive.
This is why even Google takes the loading speed of a website into account when showing people search results for products.
Call to Action (CTA)
CTAs are what drive people to your products.
These buttons are so important that special attention must be paid to them.
Optimizing CTAs on your e-commerce website is crucial for site performance.
Similar to titles, creating clear and effective product descriptions can help improve website performance.
To ensure the website’s usability, you should look at how well product descriptions are placed, along with pricing.
Tracking of User Records
You can identify users’ pointer movements and the parts they focus on and miss, offer individual user-based solutions, and optimize the journey of all users in general by recording their navigation on your site.
According to the latest updates announced by Google, user experience has great importance for websites.
We can improve the user experience by running UX tests on your website and making required optimizations.
In our user experience article, we tried to explain what UX means.
Thanks for reading. We hope that you have found this article informative and helpful.