Where will our ads appear?
Your ads will be displayed on Google’s contracted / licenced websites along with Google search networks and business partners.
Who will create our ads?
Our well-known digital marketing experts will be in touch from the beginning to the end of the advertising process. We create all the material you need for your ads according to your needs.
What happens if competitors constantly click on our ads?
Google blocks malicious ad clicks through filters (like IP protocol filtering). Therefore, you do not pay any fees for ad clicks from your competitors.
How much does a Google PPC campaign cost?
The charged service fee varies from E-commerce to corporate companies. It proceeds on a commission based rate for a fixed fee until a certain point.
What are Google Ads, and how do they work?
Google Ads is an online advertising platform provided by Google that allows businesses to create and display ads to potential customers who are searching for products or services relevant to their business. Google Ads work on a pay-per-click (PPC) model, where businesses bid on keywords to display their ads at the top of search engine results pages (SERPs) and pay only when someone clicks on their ad. Digipeak can help businesses create and manage their Google Ads campaigns to effectively target their audience and increase their online visibility and sales.
How can I create a Google Ads account, and what are the costs associated with running campaigns?
Creating a Google Ads account is a simple process that involves setting up a Google Ads account, creating an ad campaign, selecting keywords, and setting a budget. The costs associated with running campaigns vary based on the industry, the competition, the targeted audience, and the bidding strategy used. Digipeak can assist businesses in setting up and optimizing their Google Ads account while maximizing their advertising budget.
How can Google Ads benefit my business, and what types of businesses are best suited for this type of advertising?
Google Ads can benefit businesses by increasing their online visibility, driving traffic to their website, generating leads, and increasing sales. Businesses that are looking to increase their online presence, target specific keywords, and attract potential customers to their website are best suited for Google Ads. Digipeak can help businesses determine the best advertising strategy for their specific industry and audience.
How does the bidding system work for Google Ads, and how can I ensure that my ad is seen by the right people at the right time?
The bidding system for Google Ads works by businesses bidding on specific keywords and competing against other businesses for ad placement on SERPs. Ad rank is determined by the bid amount and the ad’s quality score. Digipeak can assist businesses in optimizing their ad quality score and creating a bidding strategy that targets the right audience at the right time.
How success is tracked on Google Ads campaigns, and what metrics helps in tracking and retargeting
Success on Google Ads campaigns is tracked using various metrics such as click-through rate (CTR), conversion rate, cost per click (CPC), and return on ad spend (ROAS). These metrics can help businesses measure the effectiveness of their ads and adjust their advertising strategy accordingly. Digipeak can help businesses track these metrics and use retargeting strategies to increase their ad’s effectiveness.
What are some common mistakes businesses make when running Google Ads campaigns, and how can we avoid them?
Some common mistakes businesses make when running Google Ads campaigns include targeting the wrong audience, using the wrong bidding strategy, not optimizing their ad quality score, and not tracking their ad’s performance. Digipeak can help businesses avoid these mistakes by creating an effective advertising strategy, optimizing their ad quality score, and tracking their ad’s performance.
How much does it cost to run a Google Ads campaign, and what factors affect the cost?
The cost of running a Google Ads campaign varies based on several factors such as industry, competition, targeted audience, and bidding strategy. The cost per click (CPC) can range from a few cents to hundreds of dollars. Digipeak can assist businesses in creating an advertising budget that maximizes their return on investment (ROI) while minimizing their advertising costs.
What types of ad formats are available on Google Ads, and how can I choose the right format for my business?
Google Ads offers various ad formats such as text ads, image ads, video ads, and responsive ads. The right ad format for a business depends on their advertising goals and their targeted audience. Digipeak can help businesses choose the right ad format and create an effective ad that resonates with their audience and achieves their advertising objectives.
How we ensure that Google Ads campaigns are targeting the right audience, and what strategies we use to refine my targeting over time?
Digipeak can help businesses target the right audience by researching and identifying their target audience’s demographics, interests, and behaviors. By leveraging data analytics, Digipeak can evaluate the campaign’s performance and make adjustments to the ad targeting parameters to optimize the ad’s effectiveness. Digipeak uses proven strategies to refine targeting over time, including A/B testing, performance analysis, and audience segmentation.
What are the different bidding strategies available on Google Ads, and which one is best for my business? How can Digipeak help businesses choose the best bidding strategy for their Google Ads campaigns?
Google Ads offers various bidding strategies such as manual CPC, automated bidding, target CPA, target ROAS, and enhanced CPC. The best bidding strategy for a business depends on their advertising goals and their budget. Digipeak can assist businesses in selecting the best bidding strategy for their Google Ads campaigns by analyzing their advertising goals and budget. Based on this analysis, Digipeak can recommend the best bidding strategy, such as manual CPC, automated bidding, target CPA, target ROAS, or enhanced CPC. Digipeak’s team of experts can also monitor the ad’s performance and make adjustments to the bidding strategy to maximize ROI and improve the ad’s overall effectiveness.
What kind of processes are involved in Google ad optimization?
1. Adding negative dynamic ad targets
2. Excluding kids YouTube channels
3. Removing bad products in pmax
4. Pausing bad keywords
5. Adding negative keywords
6. Pausing bad locations
7. Using feed only asset groups in pmax
8. Retargeting recent visitors only
9. Only focusing on winning products
10. Exclude sensitive content placements