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ASO Services

Increase Your App Store Conversion
Rates with Digipeak ASO Services

Increase your app's visibility and downloads with our expertise in ASO (App Store Optimization). Learn more about ASO with Digipeak and request your offer today.

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ASO Services

Strategy

Strategy

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Keywords, titles, descriptions, visuals, and competitive analysis.

Marketing

Content Marketing

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Blogs, video content, social media marketing

Analysis

Analysis/Reporting

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Identifying growth opportunities and conducting strategic analyses.

Advertising

Paid Advertising

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Advertising campaigns, budget planning, ad copy, and visuals.

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What is ASO?

ASO, also known as App Store Optimization, refers to efforts to drive more organic downloads and increase rankings in targeted app stores. In fact, ASO (App Store Optimization) is the process of optimizing mobile apps to rank higher in search results. If this process is designed correctly, more organic app downloads will be achieved, and your ranking in targeted app stores will increase. In short, the goal of ASO is to increase visibility, drive more downloads, and ultimately improve the overall performance of the app.

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Mobile Application Optimization

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Increase
Visibility

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More
Downloads

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High-Quality
Traffic

Why is ASO Important?

In today's digital world, where smartphones have become an integral part of our lives, mobile apps have gained immense popularity and effectiveness. On the other hand, it is very difficult to make them stand out from the millions of apps available in the store and get noticed by users. In today's digital world, where smartphones have become an integral part of our lives, mobile apps have gained immense popularity and effectiveness. On the other hand, it is very difficult to make them stand out from the millions of apps available in the store and get noticed by users. All of your app's items need to be optimized for growth and relevance, as online mobile marketing is the future and evolution of digital marketing. App Store Optimization services are crucial for the emergence and growth strategy of any app in the store, as competition is fierce with millions of apps in every marketplace. If you want to improve the performance of your app by utilizing our ASO service, then get in touch now.

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Our Approach to ASO

As Digipeak, we help you research the keywords you need for your App Store Optimization strategies and determine your app store performance through performance reports. In doing so, we make sure that your app reaches the target audience both organically and consistently. We optimize each app for its intended ROI and follow the same phases that apply to every ASO campaign we launch. These phases are as follows:

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Awareness

We use all the paid marketing tools in the app store to promote your app.

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Attention

We make sure that your app's user interface is easy to use and valuable for the people you want to use it.

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Conversion

We offer customer acquisition services in combination with some post-acquisition CRM (also known as Customer Relationship Management) strategies.

ASO Yaklaşımımız

Akıllı telefonların hayatımızın ayrılmaz bir parçası haline geldiği günümüz dijital dünyasında, mobil uygulamalar büyük popülerlik ve etkinlik kazanmıştır. Diğer bir yönden, mağazada bulunan milyonlarca uygulama arasından ayrışıp kullanıcılar tarafından fark edilmelerini sağlamak oldukça zordur. Tüm uygulama öğeleriniz büyüme ve alaka düzeyi için optimize edilmelidir. Çünkü, çevrimiçi mobil pazarlama, dijital pazarlamanın gelişimini ve geleceğini temsil eden bir hale bürünmüştür. App Store Optimizasyonu hizmetleri, mağazadaki herhangi bir uygulamanın ortaya çıkma ve büyüme stratejisi için çok önemlidir, zira rekabet her pazarda yer alan milyonlarca uygulamadan dolayı oldukça fazladır.ASO hizmetimizden yararlanarak uygulamanızın performansını artırmak mı istiyorsunuz?

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Farkındalık

Uygulamanızı duyurmak için uygulama mağazasındaki tüm ücretli pazarlama araçlarını kullanıyoruz.

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Dikkat

Uygulamanızın kullanıcı arayüzünü, istenilen hedef kitle için erişilebilir ve değerli hale getirmek için optimize ediyoruz.

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Dönüşüm

Satın alma sonrası Müşteri İlişkileri Yönetimi (CRM) stratejileriyle birlikte kapsamlı müşteri kazanımı hizmetleri sunmaktayız.

Contact us to increase your app’s visibility!

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What Are the Differences BetweenASO and SEO ?

ASO


App Store Optimization is the process of optimizing a mobile application to rank higher in the search results within the app store.
The ultimate goal of ASO is to increase the app’s visibility and discoverability, leading to more downloads and user engagement.
Optimization should focus on aspects such as the app’s logo, category selection, download speed, and promotional visuals.

SEO


Search Engine Optimization (SEO) is the process of optimizing a website to rank higher in search engine results pages.
The goal of SEO is to attract more traffic to the website, leading to higher engagement and conversions.
Optimization includes both on-page elements, such as website content, meta tags, and visuals, as well as off-page factors like backlinks, social media, and user interaction.
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Why Digipeak?

Why Choose Digipeak as
Your ASO Agency??

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Tailored Models

We invest time and responsibility in creating an ASO strategy model tailored to your applications, goals, brand awareness, and conversions.

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Effective Strategy

We develop strategies based on targeted competitor analysis, logo design, keyword research, title/description writing, and category selection.

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Trend Monitoring

We closely monitor algorithm updates and trends in the App Store and Play Store.

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Dynamic Team

We have a young, dynamic, and expert team that is always ready to enhance success and conversion rates.

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Results-Oriented

At Digipeak, we offer both results-oriented and project-specific ASO services.

What are theApple App
Store and Google Play
Store Ranking Factors?

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App Title and Description

  • The title and description of your app are critical for ASO.
  • Your app's title should be descriptive and easy to remember.
  • Also, it's important to use relevant keywords in the title to make it more visible.
  • The description should clearly explain what your app does, what problem it solves, and how it benefits users. .

Also, you should come up with a catchy tagline and put it in the description of your brand identity for the future.

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Application Logo

  • The logo is a picture of your app, so it should be both eye-catching and easy to remember.
  • It should be designed with the target audience and the niche of the app in mind.

During this design, features such as colors, fonts, numbers, and words that manipulate users' subconscious minds should be used.

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Application Category Selection

  • The category of an app is an important factor to consider during App Store Optimization.
  • Categorizing your app correctly helps increase visibility and rank higher in search results.

Choosing a category that fits your app's purpose and features and continuing the optimization process will help your conversion rates in the long run.

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Keyword Research

  • Keyword research is the process of identifying relevant and popular keywords for your app.
  • Once the keywords are identified, the title, description, and other data of your app are optimized.

During this optimization, the most relevant and targeted keywords are used.

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Application Promotion Images and Video

  • Screenshots and video previews are a great way to present your app's features and functionality to users.
  • Users can easily consume high-quality screenshots and in-app videos that highlight the best aspects of the app. This behavior of users will also reflect positively on your conversions.
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App Ratings and Reviews

  • User reviews and ratings are factors that directly influence a potential user's decision to download the app.
  • Users should be encouraged to leave positive reviews and ratings, and negative feedback should be answered right away to make sure the user is happy.

App reviews and ratings are vital for brand identity and credibility.

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Number of App Downloads

  • The number of app downloads is another important factor that can affect your app's ranking and visibility. .
  • The more downloads your app has, the higher its chances of ranking higher in search results.
  • However, it is important to remember that the quality of downloads is more important than the quantity!

By encouraging people to download and use your app often, you can improve engagement and keep more users that use your app.

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App Speed

  • App download speed is a very important factor that can affect your app's ranking and visibility. Download speed is vital to the user experience as people's reaction times decrease with advancing technology.
  • Apps that take longer to download or have a slow download speed can negatively impact the user experience. This can lead to lower engagement and higher bounce rates.

So optimizing download speed is very important to improve the overall performance of your app.

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Other Factors

In addition to the things we've already talked about, you shouldn't forget to localize the apps to the languages and cultures of the countries you want to promote them in.

  • HIf you offer your target audience descriptions, headlines, and experiences written and spoken in their own language, your conversion rate can increase significantly. .
  • You can expand your roadmap by analyzing the apps that users comment on and download more of.
  • You should keep an eye on your app's performance on a regular basis so you can act quickly if users have problems.

Would you like to increase the performance of your application by taking advantage of our ASO service, where we offer all these steps and more? Then you can contact us immediately.

App Store Optimization FAQ

ASO is important for apps because it increases their visibility and discoverability in app stores, which in turn drives more downloads and user engagement. Since the app store contains millions of apps, it is essential to optimize yours to stand out from the competition and acquire new users.

There are several ways for users to find mobile apps. For example:
App Store search: Users can search for apps directly in the app store by typing in keywords related to the app they are looking for.
App Store recommendations: App stores use algorithms to recommend apps based on users' interests, past downloads, and other factors.
Social media and advertising: Social media platforms such as Facebook, Twitter, and Instagram, as well as ads, influencer marketing, and organic sharing, can be used to reach users.

With ASO, your reviews, download rates, and user experience performance can increase while being visible and discoverable.

Google Play is Android-based, while the App Store is iOS-based. Other than that, the main difference is the listing fees for apps. In the App Store, you need to pay $99 per year to list an app, while in the Play Store, you only need to pay a one-time fee of $25.

The cost of ASO varies depending on various factors, such as the size and complexity of the app and the level of competition in the app store. You can contact us now to learn about our customized offer.

Estimating the time in line with ASO is a difficult issue to predict, just like SEO. This is because both disciplines depend on multiple and different organic dynamics. As Digipeak, you can be sure that we will make special analyses for you and carry out the process according to metrics and in the best way possible.

Various factors such as the app title, icon, reviews, download speed, and visual materials affect rankings.

To improve app conversion rate optimization (CRO):
-The user experience should be improved,
-The app's store page should be optimized,
-A/B testing should be done to measure conversion rates
-User behavior should be monitored regularly.

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