Increase Your App Store Conversion Rates with Digipeak ASO Services

Increase your app’s visibility and downloads with our expertise in ASO (App Store Optimization). Learn more about ASO with Digipeak and request your proposal now.

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What is ASO?

ASO, also known as App Store Optimization, refers to efforts to drive more organic downloads and increase rankings in targeted app stores.
In fact, ASO (App Store Optimization) is the process of optimizing mobile apps to rank higher in search results. If this process is designed correctly, more organic app downloads will be achieved, and your ranking in targeted app stores will increase.
In short, the goal of ASO is to increase visibility, drive more downloads, and ultimately improve the overall performance of the app.

Why is ASO Important?

In today’s digital world, where smartphones have become an integral part of our lives, mobile apps have gained immense popularity and effectiveness.
On the other hand, it is very difficult to make them stand out from the millions of apps available in the store and get noticed by users.
All of your app’s items need to be optimized for growth and relevance, as online mobile marketing is the future and evolution of digital marketing.
App Store Optimization services are crucial for the emergence and growth strategy of any app in the store, as competition is fierce with millions of apps in every marketplace.
If you want to improve the performance of your app by utilizing our ASO service, then get in touch now.

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Our Approach To ASO

As Digipeak, we help you research the keywords you need for your App Store Optimization strategies and determine your app store performance through performance reports. In doing so, we make sure that your app reaches the target audience both organically and consistently.
We optimize each app for its intended ROI and follow the same phases that apply to every ASO campaign we launch.
These phases are as follows:

Awareness

We use all the paid marketing tools in the app store to promote your app.

Consideration

We make sure that your app’s user interface is easy to use and valuable for the people you want to use it.

Conversion

We offer customer acquisition services in combination with some post-acquisition CRM (also known as Customer Relationship Management) strategies.

How to Perform ASO Studies?

To optimize an app for the store, it is very important to understand how the app store ranking algorithm works.
The app store ranking algorithm takes into account various factors such as the app title, keywords, ratings, reviews, and user engagement to determine an app’s ranking in search results.

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What Are the Differences Between ASO and SEO?

ASO (App Store Optimization) and SEO (Search Engine Optimization) are important strategies used to increase the visibility and discoverability of a website or mobile app, however, there are some important differences between the two.
App Store Optimization is the process of optimizing a mobile app to rank higher in search results on the store.
Search Engine Optimization (SEO), on the other hand, is the process of optimizing a website to rank higher in search engine results pages.
The main goal of ASO is to make the app more visible and easy to find, which will lead to more app downloads and user engagement. On the other hand, the goal of SEO is to get more traffic to the website, which will lead to more engagement and conversion rate.
In addition, because the ranking algorithms used by app stores and search engines differ, the optimization strategies used in ASO and SEO also differ at some points.
For example, in website content, on-page elements such as meta tags and images, as well as off-page elements such as backlinks, social media, and user interaction are optimized. While in the app, the logo, category selection, download speed, and promotional images should be optimized.

What are the Apple App Store and Google Play Store Ranking Factors?

The ranking algorithm is different for both the Apple App Store and Google Play Store. However, both algorithms take into account the same basic factors.
These factors can be listed as follows:

App Title and Description

The title and description of your app are critical for ASO.
Your app’s title should be descriptive and easy to remember.
Also, it’s important to use relevant keywords in the title to make it more visible.

Also, you should come up with a catchy tagline and put it in the description of your brand identity for the future.

Application Logo

The logo is a picture of your app, so it should be both eye-catching and easy to remember.
It should be designed with the target audience and the niche of the app in mind.

During this design, features such as colors, fonts, numbers, and words that manipulate users’ subconscious minds should be used.

Application Category Selection

The category of an app is an important factor to consider during App Store Optimization.
Categorizing your app correctly helps increase visibility and rank higher in search results.

Choosing a category that fits your app’s purpose and features and continuing the optimization process will help your conversion rates in the long run.

Keyword Research

Keyword Research the process of identifying relevant and popular keywords for your app.
Once the keywords are identified, the title, description, and other data of your app are optimized.

During this optimization, the most relevant and targeted keywords are used.

Application Promotion Images and Video

Screenshots and video previews are a great way to present your app’s features and functionality to users.

Users can easily consume high-quality screenshots and in-app videos that highlight the best aspects of the app. This behavior of users will also reflect positively on your conversions.

App Ratings and Reviews

App reviews and ratings are vital for brand identity and credibility.

User reviews and ratings are factors that directly influence a potential user’s decision to download the app.
Users should be encouraged to leave positive reviews and ratings, and negative feedback should be answered right away to make sure the user is happy.

Number of App Downloads

The number of app downloads is another important factor that can affect your app’s ranking and visibility.

The more downloads your app has, the higher its chances of ranking higher in search results.
However, it is important to remember that the quality of downloads is more important than the quantity!

By encouraging people to download and use your app often, you can improve engagement and keep more users that use your app.

App Speed

App download speed is a very important factor that can affect your app’s ranking and visibility. Download speed is vital to the user experience as people’s reaction times decrease with advancing technology.

Apps that take longer to download or have a slow download speed can negatively impact the user experience. This can lead to lower engagement and higher bounce rates.

So optimizing download speed is very important to improve the overall performance of your app.

Other Factors

In addition to the things we’ve already talked about, you shouldn’t forget to localize the apps to the languages and cultures of the countries you want to promote them in.

If you offer your target audience descriptions, headlines, and experiences written and spoken in their own language, your conversion rate can increase significantly.
People tend to engage more when they see headlines and comments that align with their values.
You should keep an eye on your app’s performance on a regular basis so you can act quickly if users have problems.
On the other hand, competitor analysis can help you get effective results in ASO.
You can expand your roadmap by analyzing the apps that users comment on and download more of.

Would you like to increase the performance of your application by taking advantage of our ASO service, where we offer all these steps and more? Then you can contact us immediately.

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Why Choose Digipeak as Your ASO Agency?

At Digipeak, we offer both result-oriented and project-specific ASO services.
We realize that marketing selling points and components vary greatly from one client to another. Therefore, we take the time and responsibility to create an ASO strategy model that fits your apps, goals, brand awareness, and conversions.
At Digipeak, we help you create an ASO strategy that fits the App Store algorithm and your app’s conversion rate optimization (CRO) and increases your downloads.
While creating the necessary strategy, we work on factors such as targeted competitor analysis, logo design, keyword research, title and description writing, and category selection.
We follow App Store and Play Store algorithm updates and trends closely.
We have a young, dynamic, and expert team that is always ready to increase success and conversion rates.
You can contact us immediately to work with our team.

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ASO FAQs

Why Optimization for Apps is Important?

ASO is important for apps because it increases their visibility and discoverability in app stores, which in turn drives more downloads and user engagement.

Since the app store contains millions of apps, it is essential to optimize yours to stand out from the competition and acquire new users.

How Do Users Find Mobile Apps?

There are several ways for users to find mobile apps. For example:

App Store search: Users can search for apps directly in the app store by typing in keywords related to the app they are looking for.

App Store recommendations: App stores use algorithms to recommend apps based on users’ interests, past downloads, and other factors.

Social media and advertising: Social media platforms such as Facebook, Twitter, and Instagram, as well as ads, influencer marketing, and organic sharing, can be used to reach users.

What Are the Benefits of App Store Optimization?

With ASO, your reviews, download rates, and user experience performance can increase while being visible and discoverable.

Main Differences Between the App Store and Google Play

Google Play is Android-based, while the App Store is iOS-based. Other than that, the main difference is the listing fees for apps. In the App Store, you need to pay $99 per year to list an app, while in the Play Store, you only need to pay a one-time fee of $25.

What Is the Cost of ASO?

The cost of ASO varies depending on various factors, such as the size and complexity of the app and the level of competition in the app store.
You can contact us now to learn about our customized offer.

How Long Does It Take to See Results with ASO?

Estimating the time in line with ASO is a difficult issue to predict, just like SEO.
This is because both disciplines depend on multiple and different organic dynamics.
As Digipeak, you can be sure that we will make special analyses for you and carry out the process according to metrics and in the best way possible.

Which Factors Affect ASO Rankings?

Various factors such as the app title, icon, reviews, download speed, and visual materials affect rankings.

App Conversion Optimization (CRO): How Can We Increase It?

To improve app conversion rate optimization (CRO):

The user experience should be improved,
The app’s store page should be optimized,
A/B testing should be done to measure conversion rates
User behavior should be monitored regularly.

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