Navigating the world of web design can often be difficult. There is too much conflicting and outdated advice.
How many times have you been advised to follow the 3-Click Rule? The 3-click rule states that users should reach the content they want in three clicks. But no research supports the 3-Click Rule, according to the Nielsen Norman Group. This is just a guess, and it corresponds to an internet urban legend.
There are dos and don’ts of effective web design tips in 2022. In this article, we will present the most important information so that you can design websites with confidence.
1. Benefit From Design Patterns
Design Patterns sound like a complex technique. The only reason for this is to copy standard, well-known approaches. Jakob’s Law says that most people spend most of their time on other sites, so they will better understand your site if it’s like other sites.
Some of the most recognizable design patterns include placing the logo in the upper left corner of the viewport, underlining links, and placing basic information such as shipping information in the footer.
2. Make it Inclusive
Inclusive design is the view that the web is for everyone. It shouldn’t always be like this. Just a few years ago it was common to see sites that excluded certain demographics to reduce development costs.
You should not exclude any of them from your website. In many design tools, this is a very wrong notion. But, perhaps more importantly, excluding 5% of users deducts 5% from your profits.
Being inclusive has never been easier. The first step is to make your website responsive for every device. Then follow the accessibility guidelines to make sure you welcome everyone. Finally, be prepared to listen to your users and adapt to their needs.
3. Keep it Simple
As a website designer, you’ve undoubtedly envied some of the original sites. It’s important to remember that many of the most experimental sites often target other designers. Something that works well on a portfolio site doesn’t work well at a local grocery store.
99 times out of 100, the simple choice is the right choice. Most people are not interested in an original design. They are concerned with accomplishing a task. The less effort required to complete the task, the better the experience.
Complexity often goes into navigation. Start with a logical structure and use simple, hierarchical navigation.
4. Be Focused on Your Goals
Every website has goals. It can be a promotion, profit or benefit. Every part, every page of this website should have a purpose.
Hick’s Law says that decision time increases when there are more options. And the Target Gradient Effect says the closer a customer is to completing a process, the more likely they are to complete it. Combine the two and this means that giving users a CTA (call to action) on a page will increase their chances of getting it.
Provided that each page has one clear purpose, you should have navigation and links.
5. Keep it Consistent in the UI
Consistency is often referred to as the hallmark of quality. It means you pay attention to details. But consistency isn’t just about making a good impression. Consistency is also important for good UX (user experience).
As users progress, they learn to navigate your website. They learn the ‘rules’ of your website, or its logic as they interact with it. If your UI is consistent, they will learn the rules faster and feel more confident.
Areas that often fail the consistency test are the corners of the frame, the style of the links, and the tone of the text.
6. Don’t Ignore Aesthetics
Design isn’t all about usability studies and relying on design patterns. The design should also be beautiful.
Beauty is often seen as shallow and unimportant. But the Aesthetic-Usability Effect states that a beautiful website is more likely to be seen as usable by customers.
A beautiful design is a highly converting design.
Pay attention to your typography hierarchy, color scheme, and symmetry of your layout to ensure your design is beautiful.
7. Don’t Keep Users Waiting
The worst thing you can do is make users wait. The more technology advances, the faster the connection, the higher the user expectations.
Your site should load in less than a second and be interactive in less than two seconds. Otherwise, you will lose customers who come back to search engines and try one of your competitors instead.
Delays don’t just apply to your site’s speed. You need to provide easy access to the information or product a customer wants. Don’t embed more than one level deep into your site. If users are delayed by complex navigation or unpredictable structure, they will leave your site for sure as if it took 10 seconds to load.
Users have zero patience.
8. Do Not Block the Screen
The number of designers blocking users from viewing content on a website while browsing the web is staggering.
The most common culprits are newsletter subscription offers. How can a customer know if they want to sign up for your newsletter when they haven’t seen your products yet?! Let the user browse your site and then offer them a newsletter subscription.
Another common culprit is cookie notifications. Most sites design a modest cookie notice to stay on the right side of the Law. Still, they display a massive, site-blocking pattern as if the cookie notice were the most critical content on the site.
9. Don’t Leave Content for Last
Content is usually left for last. Just because we learned to read and write as children doesn’t mean we can write persuasive, engaging sales texts.
Content is vitally important for SEO (search engine optimization), but more importantly, it is essential for CX (customer experience).
Most websites make three big mistakes in their content.
The error is an unbalanced copy. That means writing 25 words about your flagship product and 5,000 words about the company’s history.
The second mistake is to write for the company, not the client. This means organizing content around company structure rather than customer tasks.
The third mistake is too much content at once. Text walls are an outlet. Instead, write short, scannable snippets that will engage customers.
10. “Don’t try to be original, just try to be nice.”
This quote is from Paul Rand, the giant of twentieth-century design.
Authenticity is about you; quality is about the website. Great designers care more about their output than their reputation.