How To Strategize for B2B SEO ? (2024 Guide)


What Is B2B SEO?

Business to business (B2B) SEO is a strategy for increasing organic search engine traffic and keyword rankings on B2B websites. B2B Search Engine Optimization is slightly different from B2C SEO but is mainly revolved around the main pillars of SEO. 

One would also argue that SEO for B2B in most online and digital environments refers to Saas Seo, which refers to the SEO optimizations for Software as a service. That is why most blogs online about the topics of Seo For B2B Saas are mainly focused on digital services.

In this blog, we will learn more about Importance of SEO for B2B the specifics needed to hone all the marketing strategies for B2B efforts.


Lets define the terms again: B2B stands for Business-to-Business, in which companies and firm sell services and products to each other without any intention of marketing or exposure to the general public. On the other hand, B2C stands for Business-to-Customer,  which represents that day to day basic stores we see around us all the time, with the focus on individual user experiences. 

The biggest difference between B2B and B2C when it comes to to SEO is mainly that B2B relies on more complex sales funnel, lower conversion rates, and narrow and low-volume keywords.

Complex Sales Funnel

Lets assume you got to an online store to buy the latest trendy T-shirt you saw on an ad clip the other day; the sale funnel is so easy to navigate; from the moment you saw the ad, till the moment you purchased the tshirt itself.

Now imagine a 100+ personnel company purchasing a CRM software to manage its online operations; naturally, the stakeholders, capital, budgets, utility, risks, benefits, efforts, and time involved are way to much than a simple B2C sale of a shirt.

Lower Conversion Rates

The audience for B2B services is naturally way smaller and specific when compared to B2C. That is why the B2B SEO effort require more tailored approaches for such competitive markets.

Low-Volume Keywords

B2B enterprises typically target highly targeted audiences. This means that the terms they target typically have low search volumes. 

For example, lets compare these 2 Keywords: T-shirt and CRM Software

You can clearly see the difference between the 2 keywords traffic across all countries. The difficulty in the later clearly explains how niche and difficult how to compete for B2B keywords.

How do you build a successful B2B SEO strategy?

  Step #1: Build Your Customer Persona

To build a successful B2B SEO strategy, it’s crucial to start by thoroughly understanding your target audience. This involves creating detailed customer personas that outline the demographics, pain points, and needs of your ideal B2B customers. The deeper your understanding of your audience and their requirements, the more effectively you can tailor your approach to reach them and respond to their needs.

 Step #2: Choose Your B2B SEO Keywords

Next, selecting the right B2B SEO keywords is paramount. Unlike B2C keywords, which may focus on more general terms, B2B keywords often center around industry-specific terminology, solutions, and pain points. Conducting thorough keyword research will help identify these key phrases and prioritize them based on relevance and search volume.

  Step #3: Understand Your Sales Funnel

Understanding your B2B sales funnel is another crucial aspect of crafting an effective SEO strategy. B2B sales cycles are typically longer and more complex than those in the B2C space, so mapping out the stages of your funnel—from awareness to conversion—is essential. Tailoring your SEO efforts to address each stage of the funnel ensures that you’re providing valuable content to prospects at every step of their buyer’s journey.

  Step #4: Find Top of the Funnel Topics

Identifying top-of-the-funnel topics is essential for attracting potential B2B customers who may be in the early stages of their research. By creating content that addresses common industry challenges, trends, and best practices, you can establish your brand as a trusted authority and attract qualified leads to your website.

  Step #5: Creating the Best B2B SEO Content & Blogs

Creating high-quality B2B SEO content and blogs is a cornerstone of any successful strategy. Content should be informative, engaging, and relevant to your target audience’s needs. By regularly publishing valuable content, you can demonstrate your expertise, improve your search engine rankings, and drive organic traffic to your site.

   Step #6 Create and Optimize Product or Service Landing Pages

Optimizing product or service landing pages is crucial for converting website visitors into leads or customers. These pages should be optimized with relevant keywords, compelling messaging, and clear calls-to-action that guide visitors toward taking the desired action, whether it’s requesting a demo, downloading a whitepaper, or making a purchase.

  Step #7: Build Backlinks For Your B2B Website

Building backlinks from reputable sources is essential for establishing credibility and authority in the eyes of search engines. Focus on earning backlinks from industry publications, influencers, and trusted websites within your niche. By following these steps and leveraging a comprehensive SEO strategy, B2B companies can increase their online visibility, attract qualified leads, and drive business growth.

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    Asem Mansour
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