Email Marketing Behavior Statistics on Sectoral Basis


Many companies use MailChimp, one of the most common email marketing companies. In addition, MailChimp has shared all these sectoral-based data implicitly on a sectoral basis, while keeping it in its own data. Platforms such as Setrow, Sendpulse, Revotas and Mailify, which are the most well-known among other e-mail marketing companies, are among the e-mail marketing tools we use as DigiPeak.

Depending on your industry, numbers such as email open rate, click-through rate (CTR) or good unsubscribe rate can set your goals. 

What Exactly Is Email Marketing?

Email is an effective marketing channel that uses email to advertise your company’s services or products. By incorporating it into your email marketing strategy efforts, it can assist make your customers informed of your newest items or offers. It can also help with lead generation, brand awareness, relationship development, and keeping users engaged between transactions by using various forms of marketing emails.

Email marketing is one of the most popular and effective tools for marketing campaigns when it comes to growing your brand or selling your products.

The Benefits of Email Marketing

Email services have been a powerful marketing channel in part because it requires users to take action; an email will remain in the inbox until it is read, deleted, or archived.

Email campaigns can help you create connections with your target audience while also driving blog traffic, social media, or wherever you want them to go. You can also divide your email addresses and attract the audience based on demographics to ensure that you only send individuals the messages they desire to see.

Using email marketing tools that can also be programmed to easily send out emails, you can also do A/B testing of a subject line or call to action to find the most effective performing content.

Different Methods of Email Marketing

  • Welcome Emails
  • Emails from newsletters
  • Emails that nurture leads
  • Emails of confirmation
  • Specialized emails
  • Email invitation
  • Email marketing
  • Email Survey
  • Emails with seasonal marketing content

How to Calculate Open and Click-through Rates in Email Marketing Campaigns?

For example, if you have an e-mail marketing list of 10,000 people and your average email open rate is 15%, 1500 people have opened your email. If your click-through rate is 2% on average, 200 people will click on each email sent.

If you have never done email marketing before, these rates may be low. I recommend you to work on increasing the number of your customers on your list. “How do I grow my mailing lists?” If you are wondering about our strategies for your questions, contact us.

Let’s take a look together at according to which criteria MailChimp published this sectoral research,

“We only tracked campaigns that went to at least 1,000 subscribers, but these stats aren’t pulled from a survey of giant corporations with million-dollar marketing budgets and dedicated email marketing teams. Our customers range from 1-person startups, small businesses to Fortune 500 companies, so the whole spectrum is represented in this data. Here’s your apples-to-apples comparison with others in your industry”

IndustryOpen RateClick RateHard BounceSoft BounceUnsubscribe Rate
All non-labeled accounts22.71%2.91%0.40%0.61%0.25%
Agriculture and Food Services23.31%2.94%0.32%0.50%0.28%
Architecture and Construction22.51%2.51%0.73%1.18%0.32%
Arts and Artists26.27%2.95%0.30%0.51%0.28%
Beauty and Personal Care16.65%1.92%0.26%0.33%0.30%
Business and Finance21.56%2.72%0.43%0.55%0.20%
Computers and Electronics19.29%2.08%0.47%0.79%0.27%
Creative Services/Agency21.39%2.66%0.58%0.93%0.35%
Daily Deals/E-Coupons15.06%2.23%0.07%0.13%0.10%
Education and Training23.42%2.90%0.32%0.51%0.21%
Entertainment and Events20.51%2.36%0.28%0.43%0.26%
Health and Fitness21.48%2.69%0.30%0.40%0.40%
Home and Garden21.60%3.03%0.32%0.52%0.35%
Marketing and Advertising17.38%2.04%0.44%0.68%0.27%
Media and Publishing22.15%4.62%0.14%0.27%0.12%
Medical, Dental, and Healthcare21.72%2.49%0.51%0.63%0.28%
Music and Musicians21.88%2.94%0.28%0.48%0.26%
Photo and Video23.24%3.23%0.43%0.65%0.40%
Professional Services21.94%2.55%0.56%0.83%0.31%
Public Relations21.02%1.98%0.45%0.71%0.17%
Real Estate19.17%1.77%0.38%0.56%0.27%
Recruitment and Staffing21.14%2.53%0.45%0.53%0.30%
Restaurant and Venue20.39%1.40%0.32%0.45%0.39%
Social Networks and Online Communities21.06%3.32%0.20%0.34%0.22%
Software and Web App21.29%2.45%0.65%0.97%0.37%
Travel and Transportation20.44%2.25%0.31%0.51%0.24%
Vitamin Supplements15.03%1.62%0.23%0.36%0.27%
Average Totals21.33%2.62%0.40%0.58%0.26%

In addition, you can access or download the table e-sheet link here.

Click the link for the source of the statistics.

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Ufuk Yalvaç
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