What is Organic SEO ? Digipeak Explains

If you have a business, you understand how important it is for users to visit your website. After all, this is where they can learn more about your products, services, and brand.

But what if you’re not getting the website traffic you need to elevate your brand to stardom in your industry? In that case, you need to optimize for organic search.

We’ve put together this guide to help you understand organic SEO and start integrating it into your marketing strategy.

If you’re looking for these results, keep reading to learn the fundamentals of SEO, an example of an organic SEO strategy, and how it can be a game changer for your business.

If you’d like to speak with an expert about organic search engine optimization, you can contact us through our contact page to learn more about our organic SEO services.

What Is Organic SEO?

Organic SEO is an online marketing strategy designed to improve your website’s ranking in free search results on search engines like Google or Bing. It includes tactics such as keyword research, backlinks, content creation, and optimizing page load speed to rank higher in search results.

Why Is Organic SEO Important?

Organic SEO is crucial for enhancing brand visibility on online search engines, increasing conversions, and driving more revenue.

A staggering 75% of searchers never click past the first page of results. If you’re not ranking high, you guessed it—your website won’t get any traffic, meaning it will struggle to generate leads and sales for your business.

Companies must also focus on organic search engine optimization because users rely on search engines to find what they need. More than 90% of online experiences begin with a search engine like Google.

If you’re not appearing at the top of organic search results, you’re losing revenue. In fact, organic traffic accounts for over 40% of revenue. Additionally, search engines offer an eight times higher closing rate than traditional marketing.

Search is a valuable marketing channel waiting to drive revenue for your business. To start benefiting from it, all you need to do is optimize your site for organic SEO.

Google’s Relationship with Organic SEO

Before discussing how to do organic SEO, it’s important to understand Google and why it plays such a significant role in your SEO strategy. Let’s talk about how ranking works and how organic SEO connects to Google.

As a search engine, Google has a major responsibility. Its core purpose as the most popular search engine is to provide the most informative and useful results when a user submits a search query.

Google wants to ensure that the results it delivers are comprehensive sources that match users’ search intent—meaning they contain the information users expect to find when conducting an online search.

But that’s not all—Google also cares about the user experience on a website, considering factors such as page speed and time spent on a page.

All these site factors play a significant role in organic search rankings and determine where your site appears in the SERPs.

How Does Organic SEO Work?

If Google’s primary goal is to provide users with the best possible results, then organic SEO’s goal is to create a website and content that deserve to rank at the top of Google.

If you want your website to rank higher in the SERPs, implementing organic SEO is essential. An organic SEO strategy consists of techniques that work together to improve your website.

Some key organic SEO strategies include:

• Keyword Research: Identifying the keywords you need to target to appear at the top of the SERPs when people search for terms related to your business.

• Content Creation: Producing various types of content that target valuable keywords for your organic SEO campaign.

• Building an Internal Link Profile: Ensuring your site’s pages link to one another so that search engine crawlers can properly scan and index your website.

• Adding Multimedia to Content: Enhancing your site pages with images, infographics, and videos to engage visitors and encourage them to spend more time on your site.

• Ensuring Easy and Aesthetic Site Navigation: Simplifying site navigation so visitors can quickly and efficiently find information, ensuring buttons and forms load correctly, and updating your site’s design.

• Optimizing Page Load Speed: Ensuring your site’s pages don’t take more than two or three seconds to load, preventing users from bouncing.

• Adding Image Alt Tags: Including descriptive text in your image code so Google can understand what the images represent and how they relate to the content.

These techniques work together to align with Google’s ranking algorithm, helping you rank higher in the SERPs.

How Much Does Organic SEO Cost?

The cost of organic SEO depends on various factors, including the aggressiveness of your strategy and your SEO agency’s pricing model. On average, companies invest a certain amount in SEO. You can contact Digipeak to get a quote for SEO services and organic SEO for your website.

How Long Does Organic SEO Take?

On average, it takes six months to a year to see results from SEO. The timeline varies based on factors such as how much time you dedicate to SEO, how optimized your site is initially, and the effectiveness of your tactics.

SEO is an ongoing process, so you can’t expect instant results. It requires upfront investment in time and resources but delivers long-term and consistent results.

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5 Steps to Start SEO

Now that you know what organic SEO is, you might be wondering how to turn this knowledge into an effective strategy for your business.

Let’s look at a five-step organic SEO strategy that will help get your website noticed by Google. You can also consider these best practices for organic SEO.

What Are the 5 Steps to Start SEO?

1. Conduct keyword research

2. Create content targeting your most valuable keywords

3. Add media to your content

4. Optimize your on-page SEO

5. Build a strong backlink profile

Let’s break down each step in more detail.

1. Conduct Keyword Research

Keyword research is the foundation of any organic SEO strategy. It involves identifying the terms and phrases people use to search for products or services in your industry.

To conduct keyword research:

• Use tools like Google Keyword Planner, Ahrefs, or SEMrush to find relevant keywords.

• Look for long-tail keywords (e.g., “best organic skincare products for sensitive skin”) rather than short-tail ones (e.g., “skincare”). Long-tail keywords have lower competition and higher conversion potential.

• Analyze search intent (informational, navigational, transactional) to ensure your content aligns with user needs.

2. Create High-Quality Content Targeting Your Keywords

Once you have a list of valuable keywords, you need to create engaging, informative, and optimized content around them.

To create SEO-friendly content:

• Write in-depth blog posts, product pages, or guides that fully answer users’ queries.

• Use your primary keyword naturally in the title, headings, and throughout the content.

• Maintain a clear structure with short paragraphs, bullet points, and headers to improve readability.

• Regularly update and refresh content to keep it relevant.

3. Add Multimedia to Your Content

Search engines and users both prefer visually engaging content. Adding images, videos, infographics, and charts enhances user experience and keeps visitors on your page longer.

Best practices for multimedia SEO:

• Use descriptive file names and alt text for images.

• Optimize images to reduce file size and improve page load speed.

• Embed relevant videos (YouTube videos can also help drive traffic).

4. Optimize On-Page SEO

On-page SEO involves optimizing elements within your website to improve rankings.

Key on-page SEO techniques include:

• Title Tags & Meta Descriptions: Ensure each page has a unique and keyword-rich title tag (under 60 characters) and meta description (under 160 characters).

• Header Tags (H1, H2, H3): Organize content with proper heading structure to make it easy to scan.

• Internal Linking: Link relevant pages within your site to enhance user experience and improve crawlability.

• URL Optimization: Keep URLs short, readable, and keyword-focused (e.g., www.yoursite.com/organic-seo-tips).

• Mobile-Friendliness: Ensure your website is responsive and works well on all devices.

5. Build a Strong Backlink Profile

Backlinks (links from other websites to yours) are a major ranking factor for organic SEO. They signal to search engines that your site is authoritative and trustworthy.

How to earn Quality Backlinks:

• Guest posting: Write articles for reputable blogs in your industry and include a link back to your site.

• Creating shareable content: Publish original research, infographics, or case studies that others want to link to.

• Engaging in digital PR: Get mentions from news sites, industry publications, and bloggers.

• Broken link building: Find broken links on other sites and suggest replacing them with a link to your relevant content.

Start Your Organic SEO Journey Today

Organic SEO is a long-term investment that delivers sustainable traffic, brand awareness, and revenue growth.

If you want to get started but need professional guidance, our organic SEO experts can help create a strategy tailored to your business. Contact us today to learn how we can help you dominate search results and grow your online presence!