What Does a Google Ads
Agency Do?

Google Ads agencies help businesses run their digital campaigns in a strategic and effective manner. This type of agency analyzes your brand's needs and creates ads on platforms such as Google Ads. At Google Ads agency, working with the mentioned ads goes on, as they are constantly optimized to boost your online presence.

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Google Ads Management

Targeting your Google Ads (formerly Google AdWords) with keywords that drive buyers to your site, Digipeak manages your Google Ads account. Keyword research is a type of research that helps you determine which keywords (or search phrases) generate the highest return of investment in bringing the customers to your business who are specifically looking for exactly what you offer. Using strong research tools and experience in the industry, we develop effective paid search campaigns that aim to meet your target cost per sale or lead. Investing in Google Ads ensures that your site is found by the highly motivated buyers who might not find your site organically. Our in-house Ads management team coupled with CRO, copy and design experts helps us lead the list of the Google AdWords company that increases campaign performance.

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How Does Google Ads Work?

In short, if your product or service can be found on Google, you can trust that more people will quickly find it when they search for it or need it. That's why it's urgent to be present on Google for people to discover your product or service. With Google Ads, you get to select which searches/keywords your ads appear for, what they say to prospective buyers, and what pages people will first browse on your website.
By partnering with us, we can take advantage of the power of Google Ads to ensure your business reaches your customers at the right time to click through to your site to see the content that is most likely to answer the questions they have or resolve the problem they need to solve. With the help of various tools and tactics in Google Ads, we can attract the visitors who have never heard of your brand, remind the past visitors of your site about the value that you provide, and hence help grow your business through the increase of your sales or leads.

What Does Google Ads Service Include?

Google Ads Analysis and Implementation

This is the process through which we analyze historical paid campaign data to determine the top performers and adapt other campaigns accordingly using an existing Google Ads account. Accordingly, we will tweak bidding options, keywords, ad copy and target links in alignment with our goals. The objective is to get as many leads and sales for each dollar spent. Our conversion tracking and ROI analysis reports show which keywords did or did not produce leads or sales. This ensures that we concentrate our efforts on the keywords that are currently performing the best, and on phrases that we want to target.

Search Network Advertising

We update bids, ads, and keywords in response to your search network advertising's progress and activity to get the right traffic to deliver the best engagement with your site.

A/B Testing

Multiple A/B testing methods are used with ads to find which ads produce the highest click rates and conversion rates. We’ll also create landing page and copy variations to test what works best.

Monthly Review

All aspects on the account will be reviewed and optimized monthly to ensure smooth flow of the campaign execution. Your results will continuously improve as you change your keywords and negative keywords.

Ultimately, our purpose is to create a campaign for you that delivers a high ROI (return on investment) so that your company can spend well and grow profitably every month. We manually review your account to ensure that you never overspend and that your ads are always shown in the most optimal spots for conversions. As you continue to go through the process, we will learn the secret of which your website will profit by being involved in PPC and let's the campaign grow as the profitability picks up. We work hand in hand with you, and regularly check in with monthly meetings to ensure we are all on the same page regarding goals and outcomes.

How Does the Ad Management
Process Work?

01
One-On-One Meeting

02
Analysis

03
Strategy Planning

04
Creative Development

05
Starting the Campaigns

06
Reporting

Things to Consider
When Choosing a Google Ads Agency

Industry-Based Experiences

When you are looking at an agency and how they work with Google Ads, and their particular approach, there are a number of things to consider. Do they understand it? Do they follow the new trends and practice? For your advertising campaign to succeed, it will be important to have a crowd of proactive skilled people who should be aware of what they are doing.

Client Portfolio & Success Stories

The case studies of Google advertising agency demonstrate the agency’s results and what they do to a client. Assessing a potential agency is really about looking through their case studies and client references. In so doing, you will be familiar with what the agency has done for companies in similar sectors.

Communication and Reporting

When it comes to picking an agency to help you create and manage Google Ads campaigns, you will need to communicate and work with the agency. Reliable company has open communication and you understand everything. They should be receptive of what you have to say and willing to work to sort out all your problems without having to be prompted.

Customisation of Strategy & Campaign Approach

Flexibility and customization are key when you are looking for the best Google Ads Agency. Every business should have a unique account strategy. Just ensure to find an agency that can devise a strategy that caters to your needs and goals of business.

Budget and Pricing Structure

Have you decided on a budget? These are costs that can vary wildly, which makes this one worth considering very carefully. The cost of working with an agency can vary from a few hundred dollars a week, to several thousand dollars a month depending on who you go with.

Support and Collaboration Continued

Remember, the Google Ads agency you hire is an extension of who you are, which should be a trusted teammate you will follow along on your digital marketing journey. In this case, you will want to find an agency that knows their business and is willing to stay with you to help.

How a Google Ads Agency Benefits Your Company

A Google Ads Agency like Digipeak empowers your companys online presence. As everything is becoming digital, to increase your sales standing out online is the way to go. Choosing the right advertising agency can help you reach more people and take your earnings to a higher level.

Google Ads FAQ

A Google Ads agency is a specialized company that manages and optimizes advertising campaigns on Google's platform for businesses. They handle keyword research, ad creation, campaign management, budget allocation, and performance tracking to maximize ROI.

Google Ads agencies typically charge between $500-$5,000 per month, with most falling in the 10-20% range of your monthly ad spend. Setup fees range from $200-$2,500, and top-tier agencies can cost over $10,000 monthly.

Yes, Google Ads can work with small budgets if managed strategically. Experts recommend a minimum of $10-20 per day ($300-600 monthly) to gather actionable data, though budgets under $1,000 monthly require careful planning and realistic expectations.

Google Ads can be highly profitable, with businesses typically earning $2 for every $1 spent (200% ROI on average). Some industries achieve up to $8 return per dollar invested, though profitability depends on proper campaign setup and management.

The seven main campaign types are Search (text ads on search results), Display (banner ads on websites), Video (YouTube ads), Shopping (product ads), App (mobile app promotion), Demand Gen (visual engagement campaigns), and Performance Max (automated cross-platform campaigns).

Google Ads and Google Smart Campaigns differ fundamentally in the level of control and automation they provide. Google Ads offers granular control over aspects like keyword selection, bidding, ad scheduling, and audience targeting, making it suitable for experienced advertisers.

There's no technical minimum, but industry experts recommend at least $10-20 daily ($300-600 monthly) for meaningful results. Industry-specific minimums range from $1,800 (nonprofits) to $6,500 (legal services) based on competition levels.

You can create a Google Ads account without launching campaigns by visiting ads.google.com, clicking "Start Now," switching to Expert Mode, and selecting "Create an account without a campaign." This gives you access to tools like Keyword Planner for research purposes.

Google Ads allows up to 10,000 campaigns per account (including active and paused), with each campaign supporting up to 20,000 ad groups. Performance Max campaigns are limited to 100 per account.

Google Ads offers multiple targeting options including location, demographics, keywords, interests, in-market audiences, remarketing lists, and custom audiences. You can layer different targeting methods at campaign or ad group levels for precise audience reach.

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Digipeak is a global digital marketing agency that provides 360° services to help your business grow. It offers brands PPC, SEO, Content Marketing, Branding Software, Social Media, and solution-oriented marketing services.