11 Reasons to Work with an SEO Agency & Benefits

Search Engine Optimization (SEO) can be confusing. This is due to the complexity of so many ranking factors that affect where your site shows up on search engine results pages (SERP’s) over 200, Google changing their algorithm all the time, and all the other people looking to rank to the top of the Google homepage.

But, getting SEO right for businesses is essential. Websites traffic, click-through rate, and conversions all increase your profit; and are directly tied to your search visibility. As you work with an SEO company (or agency), you now have a team with more experience to show up for you; navigate a highly complex search landscape for you, etc.

If you hesitate to move forward with this expert, I get that. It’s a big decision to decide to work with an SEO agency. A seasoned agency partner, however – you can rely on them to oversee all the moving parts that affect whether you rank in the search results and how well you connect with your target audience.

In this article, we are going to take a look at how this kind of partnership can help your business growth and how in the long run, an SEO investment can be very valuable.

The 11 Reasons to Work with an SEO Agency

1. You Will Benefit from Industry Expertise

There are best SEO practices for every business to follow, but you will get the best results when you have a strategy that fits your business niche. You are offering SaaS to the businesses, you are running an online clothing store, you are promoting a local restaurant or you’ve multiple language sites to cover the audience all over the globe — whatever industry you belong to — you need a particular industry centric approach.

Some sectors have strict requirements by Google as well. In lighter terms, websites that publish finance or healthcare content require different content strategies than the websites that provide landscaping and auto repair services.

SEO agencies already have experience in your industry, and know how to help you get ahead more quickly. They know the common keywords used in industry, understand the efforts of top competitors and know which authoritative sites to target when seeking backlinks. If you are working with an SEO company, ask for a list of clients and get to verify what they do when they work for you. This can help you avoid having to fire a poor agency, later, if they don’t meet up to expectations.

2. You’ll See an Increase in Revenue

SEO strategy is not free but a properly executed campaign draws in visitors who become customers, making it ultimately worth it. According to Moz, the average e-commerce business makes $2.75 for every dollar you invest in SEO. But return on investment (ROI) is uncertain and will depend on the competitiveness of your niche, the amount of effort required to bring your website to SEO standard and how deep your strategy goes.

An agency can increase your search engine optimization ROI by assessing the performance of your site now and layering the most practical tactics. Once all the pieces come together, you’ll witness a domino effect of results:

• Your site will be crawled more efficiently by search engines.
• You will gain visibility and rankings.
• Your web pages will ride the traffic wave.
• The experience will be so good to use that it will drive both conversions and revenue.

3. You Will Gain Data-Driven Solutions

Even though SEO is often misunderstood, advanced companies rely on analytics reports to make decisions. First comes keyword research, which means researching the most relevant keywords to target based on search volume data and how hard or difficult it will be to rank organically for those keywords.

The analytics part comes in once you have a strategy in place and track where you have gone. Like most businesses, the goals of most businesses are also similar, high ranking pages, more traffic, and conversions, but this is attained step by step. It means that if you aren’t meeting your goals, then data can help show you the weak points in your strategy.

For example, if you’re not seeing an increase in traffic, you might need more impressions, more ranking keywords or better metadata that converts clicks. One of the most attractive things about working with an SEO agency is access to analytics experts that have been working on these types of projects for a while, and they can help guide you to the right tools and metrics to measure your performance. Because they can understand the numbers, they can contextualize them and make decisions based on the data to improve your results.

4. You Will Get Help with Technical SEO

Technical SEO is the practice of tweaking the back end of your site to make it easier for search engines to crawl, interpret, and index your content so that it can be displayed for relevant user searches. Ensuring that search crawlers are able to navigate your website without any hurdles is of the essence.

To handle technical SEO, it takes a deep understanding of how a website works behind the scenes. As is the case with many marketers, they would much rather leave this part of search engine optimization (SEO) to tech experts in an SEO agency that offers consulting services.

The process of an SEO agency typically kicks off with a thorough site audit. They identify the technical improvements needed to boost your site’s search visibility, such as:

Creating a clear and logical site structure is needed.

• Submitting a sitemap to Google Search Console (GSC)
• Enhancing site security
• Compress images and minify files in order to improve page speed
• Ensuring mobile compatibility
• Removing duplicate pages
• Check for orphan pages, broken links and page errors.
• Simplify and optimize your URL structure for SEO purposes.
• Including Schema (structured data) to increase visibility in SERPs

A variety of other improvements will ensure that your site works well and ranks better in search results, with a smooth user experience.

5. You Will Receive a Personalized Strategy

You need to know what you are setting out to achieve before you develop a successful SEO strategy. Marketers will tell you that they want to drive more traffic and sales, but the more specific your objectives, the more precise will be your strategy.

An SEO agency can help by measuring how your current website performs, and pinpointing places that have potential to grow. Then you can set targeted SEO goals in relation to your business goals – for example, increase organic traffic by a certain number, grow the number of ranking keywords, increase the time spent on pages, or convert sales. When you partner with an SEO agency, they will tailor your SEO campaign to help drive your business toward these goals.

6. You’ll Save Time

Next, once you have a detailed SEO strategy, you can implement it. But proper execution requires time and expertise. Outsourcing the behind the scenes work to an SEO agency allows you to refocus your efforts on growing other parts of your business. It might actually make more sense to spend your time working on building brand partnerships or improving the in store customer experience, instead of trying to create backlinks to your website.

An SEO agency helps your in-house marketing team leverage their resources and expertise to accomplish tasks faster. It makes sense to outsource common SEO services such as:

• Conducting keyword research
• Creating high quality and valuable content that produces results and can support the needs of readers.
• Increasing the number of referring domains from high DR authoritative websites.

7. You Will Enhance User Experience

In addition to increased search visibility and traffic, SEO offers another significant benefit. Many of the factors Google uses to rank pages also make your site more user-friendly. These include:

High-quality, helpful content optimized for SEO

• Easy-to-read formatting and page layouts
• Intuitive site architecture
• Useful internal linking
• Optimized page speed and loading times
• Mobile compatibility

These features create a superior user experience that encourages visitors to spend more time on your site. As you draw them into your marketing funnel, you build satisfaction and trust, increasing your chances of converting visitors into customers.

8. You Will Support Your Other Marketing Channels

SEO agencies gain valuable insights about your customers while developing search optimization strategies. They understand the keyword phrases your target audience is likely to use and the types of information they seek at various stages of their buying journey. You can leverage this information to enhance other marketing strategies, such as social media marketing, email marketing, and PPC advertising. Here’s how:

• Utilize insights from your SEO partner to better reach your target audience across platforms.
• Strengthen your brand with consistent and cohesive messaging across all channels.
• Accelerate your content creation process by repurposing your SEO website content for other channels.
• Provide value to your visitors through enriched website experiences, regardless of whether they arrive from SERPs, social platforms, or email newsletters.
• Foster collaboration to make your marketing efforts more efficient.

The increased traffic your website gains through SEO will also empower your other channels. You can promote email newsletter subscriptions through sign-up forms on landing pages and drive traffic to your social accounts through links on your website.

9. You Will Increase Your Online Presence

For the most part, experienced SEO professionals can deep dive on the points that facilitate your business to rise up in the search results and get potential customers to take notice of your site. SEO agencies:

See the Bigger Picture: Even if you have a technically sound website, if the content isn’t well crafted, you won’t hit high rankings. On the other hand, your site speed can ruin great content, as large image files slow it down, affecting SEO rankings negatively. SEO can remove hurdles from your web pages preventing them from behaving well in SERPs.

Seek Competitive Advantage: But it’s often the small things that make a difference. This means you might have used keywords that are not well thought out in your content strategy, did not land authoritative backlinks, or have meta data that is not well optimized. These issues can be addressed, and your site can stand out, with a trusted SEO partner.

Target Prime Real Estate on SERP’s First Page: SEO agencies know how to capture user attention and convert impressions into traffic. They can also help you optimize for featured snippets that appear above the first organic search result, or improve regular snippets by adding structured data such as videos, images or star ratings.

10. You Will Not Fall Behind the Competition

When you are talking about search engine rankings, those are relative, as you must outrank your competition within the SERPs to take the top spot. Moreover, SEO agencies have the tools in place to perform competitive analyses and directly compare your strategy to that of top ranking sites. Maybe your competition is generating more backlinks or covering more topics to a greater depth. With this information, you are now able to develop tactics to become more prominent online than them.

Also, SEO is an ongoing marketing activity, as the search engine rankings are always changing, so you never really finish a job in SEO unless you are retiring. This will allow your agency to identify sites that have been hit by ranking drops—creating opportunities for your business—or emerging competitors from other industries, potentially out performing you in the SERPs.

11. You Will Stay Informed About SEO Trends and Updates

There is only one thing that never stops evolving about search engines and that’s the criteria for when something is considered authoritative. But the truth is that Google frequently modifies its algorithms in order to screen out sites of lower quality or spammer, and provides the most accurate outcomes for user queries.

Search engines sometimes tweak their algorithms just a little, but other times they release big core updates that can upset your rankings big time. An SEO agency dealing in this segment remains one step ahead of even the smallest of changes. At minimum Google can see the effects of a small algorithm tweak without announcing it when client sites are monitored by yourselves.

A partner who goes deep into the day to day role of search engines (as opposed to one offering SEO as a sideline service) can address and address patterns quickly so that your site stays competitive in the rankings.

Long–Term Success with the Right SEO Agency!

If you’re convinced that the time has come to hire an SEO agency but are not sure who to choose, that’s a different story. More and more agencies keep promising quick wins with no implementation whatsoever. Expect a great agency to share in clear communication, a strong and transparent process, accountability, collaboration, and especially results. That is what we aim to provide at Digipeak.

For a free consultation on how our team of experienced SEO specialists can help you achieve your goals and long term success, get into touch.