SEO for My Website? What I Need to Know.

Search engine optimization (SEO) is one of the most reliable ways to increase traffic and grow your business online. However, websites looking to acquire SEO services need to know what to look for.

You have a few options when it comes to optimizing your website for SEO. You can either do it yourself or outsource the service to an agency. In either case, you’ll want to ensure that any SEO service you receive can guide your business toward its long-term goals and align with your current brand.

As a business, you’re likely already familiar with search engine optimization (SEO).

If optimizing your website and ranking higher on search engines still seems challenging, it’s helpful to know that there are affordable SEO services and strategies that can make a significant difference for your business.

How Much Do SEO Services Cost?

A SEO strategy for small and medium-sized businesses (SMBs) can be surprisingly affordable.

Today, SEO service agencies can create a customizable SEO campaign for your business (at least, that’s what we do).

Another option is to handle it in-house with the help of various affordable SEO tools available.

First, start by setting an SEO marketing budget. Then, create a plan to make the most of what you have.

Why Should You Invest in SEO Services?

Without investing in SEO services, you leave it to chance whether potential customers can find you.

However, with these SEO services, you can gain more visibility, build brand awareness, generate potential customers, and create more conversion opportunities.

Even if your marketing budget is limited, there’s a lot you can do with small amounts when it comes to SEO, and knowing which best practices to focus on will be crucial.

Affordable and Cheap SEO Services

Today, you have various options to help increase your business’s visibility and profitability. However, the last thing you want is a cheap, one-size-fits-all SEO strategy, which will likely leave you disappointed.

You can recognize these cheap SEO services by their standard or generic features, designed to achieve quick website optimization at a lower cost, with no room for customization to meet your small business needs.

Your business is unique, so your SEO strategy should be too. To help with this, look for affordable, not cheap, services that will deliver the best impact.

To be more specific, explore the affordable SEO services listed below and use them to your advantage to achieve beneficial results.

9 SEO Services Your Business Should Get

Whether you want to work with an SEO agency or keep it in-house, you’ll want to ensure that the following SEO services and related strategies are included to help your small business achieve greater success. We’ve previously answered the question “How is SEO done?” with a great piece of content… here, we’ll talk about 9 excellent SEO subtypes you should consider.

1. Technical SEO

Technical SEO refers to the backend website optimization process.

This process will include the invisible elements of your website that ensure it functions correctly in terms of crawlability and indexing.

Important Technical SEO strategies your business needs should include:

• Website architecture/structure
• URL structure
• Caching
• Page speed optimization
• Detection and repair of 3xx or 4xx errors
• Log file analysis
• Image compression
• Structured data

Implementing these technical SEO strategies during your website’s design can prevent issues from arising later and save you time and money in the long run.

Affordable SEO Tools for Technical SEO:

• WordPress: To create a mobile-friendly, optimized website.
• Google PageSpeed Insights: For technical checks and speed scores.
• Screaming Frog: For a comprehensive site review and issue identification.

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2. Content Marketing

Content is the heart of your digital marketing strategy. It’s one of the crucial steps that should be at the center of your SEO strategy.

In this case, whether it’s text, images, or videos, optimizing your website’s content is essential.

Your content will alert search engines and potential customers about the value you offer, which can move you higher on search engine results pages (SERPs).

Start by conducting keyword research to create this valuable content.

Don’t just focus on single keywords; also target long-tail keywords, which have less competition.

There are many helpful resources available for this, many of which are free.

However, since your keyword research is crucial for everything you do in SEO, you might want to allocate a portion of your marketing budget to a paid resource here.

Some keyword research tools include:

• Google Autosuggest
• Google Keyword Planner
• SEMrush
• KWFinder

Also, try using the free AnswerThePublic tool to help you find topics people are asking about today.

Add various types of content surrounding your keywords. These can include blog posts, videos, or visual content like infographics.

Additionally, consider adding interactive content that can engage viewers and keep them on your website longer. This longer dwell time will help you get noticed by search engine algorithms.

3. Backlinks

Links are a recognizable, valuable SEO element.

However, a link strategy isn’t a simple process of determining who will link back to your website.

Instead, you need to create a link-building strategy that includes both internal and external links, then continue to monitor these links to ensure they remain relevant and functional over time.

Add the following to your strategy:

• Research Competitors’ Links: Start by analyzing what other businesses in your field or niche are linking to, especially those already ranking high on search engine results. Learn what your competitors are doing right; this will help you develop your own strategy. You can do this with tools like SEMrush, Ahrefs, etc.
• Link to High-Quality Sources: Always link to relevant, high-quality sources in your content, such as blog posts. For example, if your content includes a statistic, don’t forget to cite the source.
• Internal Link Optimization: Use internal links in your content to direct potential customers to other information on your website. These internal links also help search engines index your site’s content.
• Guest Blogging: Guest blogging is the process of creating content for publication on someone else’s website. Along with the content, you can add your name and usually a link back to your website. This tactic will help you gain recognition from a broader audience.
• Comment on Other Websites or Blogs: Comment on other blogs or websites related to your business. By doing so, you can build relationships and create potential opportunities for others to promote your small business website. In other words, commenting allows you to mention your brand and attract visitors to your site.

4. Video Marketing SEO

Video marketing is of great importance today, but you don’t need to be a large business to benefit from it.

However, before you start creating your videos, begin with your keyword research. From there, create videos around what people are already searching for and showcase what you can offer.

Today, preparing these videos can be as easy as picking up your smartphone. You can also find affordable online video editing software to meet your needs.

Tips to better optimize your videos:

• Add keywords to each video’s title and description (and possibly source links).
• Convert content into video format, such as a popular blog or podcast episode. Link the two for double exposure.
• Add engaging thumbnails.

5. Social Media Platforms SEO

With so many consumers using social media today, you don’t want to leave these platforms out of your SEO strategy.

A well-thought-out and planned social media marketing strategy can increase the number of visitors to your website and enhance your SEO.

To succeed, create comprehensive and consistent profiles on the platforms you choose (most likely Instagram).

Build a community on these social media platforms by providing helpful, engaging, or entertaining content and responding to comments.

6. Local SEO

Search engines value providing users with local results for their queries. To ensure you’re one of these results, you need to optimize for local SEO.

Specific ways to achieve this include:

• Claim and update your free Google My Business profile.
• Ask customers to leave reviews.
• Use social media marketing.
• Ensure NAP (Name, Address, Phone) citations are consistent across all platforms (business directories).

7. Keyword Optimization

Keyword optimization is an essential part of any SEO strategy, both initially and as an ongoing practice.

If you do it right, you’ll start to see your content rise higher on search engine results pages (SERPs), and more organic traffic will come to your website.

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Optimizing keywords means incorporating them into various locations, such as:

• Title tags
• Image alt tags (images/photos)
• Links (e.g., internal, inbound, and navigation links)
• Content (blogs, web pages, social media posts)
• Meta Titles and Descriptions
• URLs

If you already have online content but aren’t getting the results you hoped for, it’s helpful to review your keyword optimization.

When optimizing keywords, consider the following:

• Keyword Competition (KD): Are you only targeting the most popular keywords? If so, you’re competing with other established websites and content. Try adding less competitive ones to the mix and also consider adding geographically targeted or thematic modifiers.
• Keyword Relevance: Are your keywords relevant to your specific products or services? How valuable are they to your brand? You want your keywords not only to increase your target audience but also to bring you the right keywords with a higher likelihood of purchasing the products you offer.

8. SEO Audit

An SEO audit is a useful process for evaluating your website and determining how your technical, on-page, and off-page SEO is performing when it comes to search engine indexing and ranking.

An SEO audit helps you understand website behavior, diagnose optimization issues or problems, and more. Use it to:

• Find technical issues on your website
• Identify potential on-page issues (internal content)
• Find off-page (external) issues and opportunities from other areas

After receiving the audit results, review the issues and determine ways to modify or improve them to enhance your website’s performance.

For example, even small adjustments to on-page SEO can increase the chances of search engine algorithms finding, indexing, and boosting your ranking.

Affordable SEO Audit Tools to Help Include:

• Google Analytics: To examine your website and determine actionable steps for SEO improvement (Free)
• Ahrefs: An all-in-one tool with a Site Audit feature that can provide actionable steps to fix SEO issues (Free access to Site Audit tools upon registration)
• SE Ranking: An all-in-one tool to conduct SEO audits and generate reports and actionable recommendations on issues (Plans start at $39.20/month)
• SEO Site CheckUp: A suite of tools to help identify the most common SEO issues and provide tutorial videos on how to fix them (Plans start at $26.95/month)
• SEOmator SEO Audit Tool: Provides detailed SEO audits and actionable insights for optimal website performance (Free SEO audit report with no registration required, paid plans start at $49)

9. SEO Consulting

For those with little free time or who prefer having someone with specialized expertise, SEO consulting is a good option. It can also be surprisingly affordable.

SEO consulting experts can help you determine where your SERP ranking issues currently lie and provide tailored recommendations on how to overcome them.

Going this route can save you time and get your website and content’s SEO working for you sooner. It can also be a good way to start your SEO audit strategy and conduct periodic audits throughout the year.

However, before hiring, be sure to ask for references and then reach out to a few to learn about the consultant’s methods and what they can achieve.

Ask candidates if they have experience in your industry, field, or sector. The reason this is important is that you ideally want to choose someone familiar with keywords and topics related to your business.

Ultimately, you’ll need to determine if the consultant’s experience, approach, and personality are a good fit for you and your business needs.

Where Can You Find SEO Services?

When it comes to applying SEO best practices to your website and content, you have options on how to do it. You can choose to take it all on yourself or hire an agency or consultant to achieve your SEO goals initially or on an ongoing basis.

Another way to reach your goals is to explore online marketplaces that give you access to freelancers specializing in SEO services for small businesses.

Many of these marketplaces allow you to access various experienced service providers, each specializing in different areas and charging different rates.

To find what you need, you’ll need to specifically search for SEO services or ask others for recommendations.

After reviewing the results, go through each profile to identify which one aligns best with your small business requirements. You can then conduct interviews to better understand their working style and communication approach.

You have the flexibility to divide the services you need—handling some tasks in-house while outsourcing others, like SEO content writing, to external experts.

Start Your SEO Today!

Don’t miss the chance to elevate your content and SEO strategies. At Digipeak, our expert SEO team and content department provide a fully integrated 360-degree service… all delivered from a single source, ensuring a seamless and complete solution for your business.

SEO matters. With our experienced consultants who specialize in this field, we can begin managing your process right away, offering personalized 1-on-1 reports. For more information, feel free to contact us through our website or give us a call directly.