7 Elements That Influence User Experience (UX)

12.10.23

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Do you want to improve your user experience? Then you are in the right place! In this blog post, we will share with you 7 factors that are important for the user experience and will increase the success of your products and services.

You will learn the details and take your product to the top in order to provide successful products and services that meet consumer needs. Discover these 7 factors to strengthen the customer experience now!

What is User Experience?

User experience is the concept that expresses all the experiences, emotions, and reactions of the user interacting with a product, service, or system. This includes the user’s experiences throughout the usage process, starting from the moment he encounters the product or service. A good user experience enables users to use the product or service effectively and efficiently and evokes positive emotional responses. In doing so, the user experience should be designed in accordance with the user’s needs and expectations.

User experience design includes techniques such as understanding user’s needs and behaviors, receiving user tests and feedback, and developing user-oriented interface designs to increase the usability of the product or service and user satisfaction. In this way, the user experience is constantly improved, and the success of the product is increased by meeting the needs of the users.

According to the template called “User Experience Honeycomb” determined by Peter Morville, one of the pioneers of the field of user experience, the seven factors that define user experience are:

1. Usefulness

If a product is not truly useful to users, bringing it to market may not seem like a logical step. Because in a market full of clear-targeted and useful products, it can be quite difficult to attract attention. However, the concept of “benefit” includes any element that users find valuable in their eyes. Therefore, in some cases, products or services that offer entertainment, aesthetics, or similar non-practical benefits may also be considered “useful.” Such benefits ensure that the product can meet the needs and demands of specific users.

A product that is valuable and useful to users is more likely to be successful. However, the concept of benefits is not limited to practical and functional benefits, but also includes benefits in different categories such as entertainment, aesthetics and emotional satisfaction. Since users’ needs and preferences vary, it is quite possible that some products will be considered “useful” for different users.

 2. Usability

Usability is how users interact with a product effectively and efficiently, achieving their end goals. For example, a computer game that requires three different sets of controllers will not be very usable for people until they can use at least a third hand. Usability is one of the key elements of user experience design and an important factor affecting the overall user experience.

Products can be successful even if they are scarce, but the chances are low.It plays a critical role in the success of products and services and must be handled with care during the design process to ensure users use the products effectively and easily. Good usability can increase users’ satisfaction, build product loyalty and provide a competitive advantage.

 3. Availability

Availability refers to the need for a product to be easily accessible and its content to be quickly found by users. Especially in digital and information-providing products, easy accessibility of content is an important factor. The main reason for this is pretty simple: If you can’t quickly find the content you want on a website or app, you don’t want to spend any more time there.

This is an important factor for most people today when time is precious. From all these perspectives, findability is vital to a product’s user experience. Products that users can easily access and quickly find the content they want increase satisfaction, create user loyalty and are an important element that determines the success of the product.

4. Reliability

Users who are familiar with the idiosyncratic twenty-first century rules will often not be willing to give it a second chance. There are now dozens of alternatives for reliable product, service and information providers in almost every field.

When users quickly develop a negative impression, they move away from the product and even warn potential users about this “unreliable” product. Therefore, reliability is one of the most important factors in user experience design and directly affects users’ satisfaction, loyalty, and success with the product.

To gain and maintain users’ trust, product or service providers must provide honest and transparent communication, reliable information delivery, and solutions tailored to user needs. Reliability is vital to long-term success and sustainable competitive advantage.

5. Desirability

Desirability in design is achieved through brand image, perception, identity, aesthetics and emotional design. The more desirable a product is, the more users who own it tend to brag about it, creating a desire in other users.

Desirability relates to whether the product or service meets customers’ needs, exceeds their expectations, and adds value to them. Users’ demand and interest in the product or service is an indicator of desirability. If a product or service offers features that are desirable or attractive to potential customers, that product or service can be said to be desirable.

Desirability is of great importance in marketing strategies and product design. If the product or service attracts the attention of its target audience and appeals to them, it can increase sales and ensure customer satisfaction. A desirable product provides a competitive advantage and can increase brand loyalty. Therefore, businesses use various methods and strategies to increase desirability.

6. Accessibility

Accessibility is an element that is often overlooked or underemphasized during user experience design. Accessibility is based on the idea that users who live with certain disabilities such as hearing, vision, mobility or learning should be able to fully access the offered experience. Unfortunately, the time and design effort spent on accessibility is often viewed as an unnecessary expense. This is due to the misperception that individuals with disabilities constitute a very small proportion of the total population.

When you design accordingly, you need to know that you are creating products that can be easily used by everyone, not just disabled users. Accessibility is a factor that needs to be considered in user experience, it is important not to ignore accessibility, to ensure that everyone can use our products comfortably and to adopt a more inclusive approach.

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7. Valuation

Finally, a product must promise value to customers and be able to actually deliver it. It must offer the required value to the sector and target audience in which it exists. If it cannot meet this expectation, it will become ineffective over time and disappear from the market as a result of natural economics.

As designers, we must always consider that the value offered by the product is one of the most fundamental influences on the purchasing decision. When a product has value that effectively solves a problem and is offered at an affordable price, its chances of success increase.

A valuable product stands out effectively and competitively in meeting customers’ needs, which increases customer satisfaction while also strengthening the brand’s reputation and loyalty. Creating products that are suitable and in demand for the target audience by analyzing the value and price balance in product design is one of the cornerstones of a successful marketing strategy.

Conclusion

The success of a product depends on much more than just being useful and usable. Products that meet the user’s needs and provide a positive experience are more likely to be successful in the market. Factors such as usability, utility, availability, accessibility, reliability, value and desirability play a major role in a product’s success and influence consumer behavior.

All these factors together influence the success of a product and make it a sought-after and preferred product in the market. A good product design takes all these features into consideration, providing users with a great experience and ensuring long-term customer satisfaction and loyalty. Successful products are those that meet consumer needs and provide a valuable solution.

Successful product with the right user experience.

Strengthen your user experience and achieve success!

Take steps for an unforgettable customer experience.

Digipeak is a digital marketing agency focused on growth marketing that takes user experience to the top. Providing user-friendly products is one of Digipeak’s main priorities. You can also benefit from Digipeak’s services to increase your success, win the hearts of users and make your brand unique. Digipeak will help you transform your digital presence. Contact us immediately.

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Buse Yirmibeşler
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