➤ What is a Slogan? Remarkable Brand Imagery!
Ufuk Yalvaç

Ufuk Yalvaç

February 28, 2023
February 28, 2023

What is a Slogan? Remarkable Brand Imagery!

Table of Contents

Slogans are timeless, short, and unique statements. A slogan is a descriptive and effective way of expressing yourself as a brand, and it is a must for brand identity. Slogans, which are critical in advertising campaigns, can raise or lower you in the name of branding. Creating an engaging and catchy slogan is a powerful and practical way to reach your target audience

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How To Create A Good Slogan?

Brands’ slogans represent them. That’s why simple but striking phrases are an important part of marketing. People are much more likely to choose brands with slogans, it’s easier and more entertaining to remember slogans when they go shopping.

This is because slogans are a great reminder of the brand’s products or services. Finding the perfect slogan for you can be a lot of work, but a well-crafted slogan can make your brand unforgettable.

1. Figure Out What You Want To Say

First of all, you need to think carefully to understand whether you need a slogan or not. What benefit does your product provide? How are you different from your competitors in the market? Who is your target audience and what message do you want to convey to them? Try to find the best description of your service or product.

2.  Use A Simple Narrative

You can tell a lot with long sentences or definitions. But when creating a slogan, the message you want to convey should be short and clear. The longer your slogans are, the shorter their memorability will be. In addition to being simple, your slogans can be humorous, rhyming, or referential.

3.  Find Your Own Voice

Consider the image of your brand when creating a slogan. You can take a formal or playful direction for your brand. In this direction, you need to exhibit a form of expression for your brand identity. Your consistent and purposeful slogan expression makes you known to the audience you want to reach.

4.  Brainstorming

At the point where you have determined what you want to do and how you want to express it, brainstorm your slogan. List all of your ideas for a well-thought-out and targeted slogan. In this direction, take care to choose the slogan idea that reflects the best vision for your brand.

Even after going through these steps, if you think you can’t find a good slogan idea, you can use existing slogan creation tools.

What Are The Types Of Slogans?

1. Business Slogans: In general, business slogans are informational. For example; Apple’s “Think Different” slogan gives the inference that it will offer a different experience to its users.

2. Advertising Slogans: Rather than highlighting the brand’s identity, they aim to promote a specific product or service. Advertising slogans can be shaped according to the change or differentiation of your product or service.

3. Descriptive Slogans: These are slogans that you can use to indicate what your brand does. If you want to take a clearer stance than your competitors, you can use descriptive slogans.

4. Creative Slogans: The important criterion here is to be different and unique. Creating creative slogans unique to your brand is necessary to raise the bar. When creating creative slogans, you should also pay attention to making them easy to understand.

5. Emotional Slogans: As the name says, these slogans, which are created for emotions, aim to add value to the audience rather than sell the product or service.

6. Persuasive Slogans: These slogans are created to persuade customers to choose the product or service offered. It is also used to leave a reliable image with customers.

What Are Online Slogan Creators?

Although creating a slogan may seem like an easy task, it can be a very challenging and painful process. Most of the time, you need to push the limits of your imagination and patience. You must communicate your brand purpose to your audience in a unique and concise way.

In cases where you are cornered while creating a slogan, online slogan generators come into play. These creators can be very useful when you are short on production.

What Are The Best Online Slogan Creators?

Not all of these generators used to create slogans may work for your purposes. For this reason, we have compiled for you the generators that have received full marks in terms of user experience.

  1. Shopify
  2. Logaster
  3. Getsocio
  4. Procato Sloganizer
  5. Slogan Generator

Legendary & Remarkable Company Slogans

In the advertising sector, the place of slogans is quite important in terms of brand impression. Some slogans can stay on people’s tongues for years. Some companies see these slogans as part of their brand identity. We have researched the slogans of the big brands that stick in your mind.

  • Coca-Cola – “Open happiness”
  • L’Oreal – “Because you’re worth it”
  • Disneyland – “Where dreams come true”
  • Red Bull-“Red Bull Gives You Wings”
  • Burger King– “Do It Your Way”
  • McDonald’s– “I’m Lovin’ It”
  • Nike – “Just Do It”
  • KFC – “Finger-Lickin’ Good”

Do you need a slogan or more for your company? You can contact Digipeak and get end-to-end support for all your naming processes.

Author

Ufuk Yalvaç

Ufuk Yalvaç

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