What is Graphic Design? How to Create Graphic Design?
Although the term "graphic design" has only been in use since the 1920s, this art …
02/03/2023 -
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Using the resources prepared by Wojciech Zieliński for UI designers, we prepared a blog post that aims at space design and its effects.
We hope that this article will give you a new perspective and way of thinking.
If you want to get services for UX design and much more, you can contact us now!
Let’s jump straight to the subject.
Space. It is an irreplaceable part of life.
Imagine listening to musical notes without spaces between them.
That would literally be a rumble, wouldn’t it?
The same goes for photographs, paintings, sculptures, and architectural works.
UX designers also use it.
Humanity needs space.
Ken Hiebert
When creating a design layout, you need to fill objects’ lungs with space.
To do this, you can start by creating white spaces (gaps) without too much spacing between related objects.
Because you have focal points, your users will be able to move from one thing to another.
Everyone looks at something, but few people see it effectively.
Greg Berryman
As a designer, you need to see it first.
This ability makes you aware of visual language.
Space is generally ignored in visual designs.
A rooky designer usually tries to fill every blank pixel.
Experienced designers, on the other hand, often prefer to leave more free space.
From the user’s point of view, we see that very few people complain about the excess of white spaces.
“Because the absence of space causes visual noise .”
Let’s have a look at the following example:
In these two examples, the content is exactly the same, and both are vertically placed.
However, notice how the space created by the same objects differs in terms of visual hierarchy, contrast, and perspective.
These are very important things in graphic design. It makes content easier to read and scan.
Small white space is a term used to describe the space between related objects or other small objects such as letters, words, and icons.
To see and organize small things and create a pleasing look, there needs to be enough space between them.
Large white space, on the other hand, is the name given to larger portions of white space. These are negative spaces between the main objects of the interface, such as columns, paragraphs and photos.
You can move easily between focal points.
Someone might tell you that there is a lot of wasted space here.
Yet, the big gap here makes important points appear.
The space also has an aesthetic side.
Imagine you are going shopping.
When you compare luxury brands with retail stores, you will find that they have a lot more free space. Such as ZARA!
Think about why this huge brand leaves so much space in the stores?
Design is a process where we find and reveal the similarities and differences in the content of the visual plan.
You probably already know the importance of space.
In the real world, however, the gap can cause problems between designers and customers.
Unfortunately, many customers and managers perceive gaps as lost space.
They think these areas can be used to present more content or show more information at once.
Often, customers don’t know all this information. That’s why educating your customer/project manager is part of your job at this point.
Schedule a meeting and explain your thought process without personalizing it.
If you can’t convince the customer at the end of the meeting, convince them to make an A/B test comparing the complex version of the design with your proposed version.
After tons of user experience testing, we’ve found that people really don’t like screens that look like walls of text and buttons.
Space is like air, so your design needs to breathe.
As the Digipeak team, we are aware that the use of space in the digital experiences we design, not only benefits our layouts but also supports their aesthetic appearance.
In our human-oriented design philosophy, we aim to allow the design to breathe and convey the message easily to the user, rather than creating a structure that will cause visual rumble by limiting the use of space.
Do you want to continue this whole process and more with a team whose core values are commitment, compatibility, passion, and quality? Then we recommend that you review our content below:
You can learn more about other aspects of digital marketing by visiting our blog!
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