What is a Social Media Agency and What Does it Do?

Social media agencies manage  the social media accounts of the brands they work for, promote the products and services they offer on various platforms, guide their social media marketing strategies and ensure the branding and growth of these companies.

Increasing use of the internet and social media in recent years has created a market in this field and enabled individuals and institutions to take part in social media platforms. After this transformation, the importance of social media agencies has increased as brands understood the potential social media dynamics and saw these platforms as a marketing tool.

Today, all brands, large and small, have a presence on social media, and many of them get professional support from agencies. The platforms that brands focus on may vary depending on their expectations from social media. For example, we can see brands that care about customer communication on Twitter, brands that care about branding on Instagram, and those who do not want to compromise their professional attitude on LinkedIn. However, at the end of the day, all institutions and organizations are actively present on social media.

Social Media Agency Services

The fundamental services of social media agencies are to manage the social media accounts of the brand they work for and to ensure communication and interaction with their target audience. It’s their responsibility that the brand is represented correctly on social media with the content they prepare.

By performing all these stages correctly, a brand gets ahead of rival brands, establishes healthy communication with its target audience, establishes its own branding on solid foundations, and increases its own revenues. Social media advertisements run by agencies provide large and rapid returns with much minimal budgets. Brands that realize this cooperate with social media agencies.

What Does a Social Media Agency Do?

A social media agency provides services for promoting, monitoring and managing companies’ products, services and brands on social media platforms. It carries out all advertising and promotion processes on behalf of the brand on the right social media platforms. While doing this they follow the brand’s strategy and the industry it is in.

We can list the work of the agencies as follows:

• First of all, it creates the social media accounts of the brand in line with the need or request,
• Prepares images, videos and appropriate texts to be shared according to the strategies of the companies.
• Regularly carries out and monitors posts on social media platforms.
• Determines the target audience of the company they work with and the position of this audience on social media platforms.
• They ensure the growth of the brand by regularly increasing metrics such as interaction, reach and number of followers on the brand’s social media accounts.
• Digital media agencies increase the brand’s website traffic by establishing connections between social media accounts and websites.
• Enables the brand to communicate with its followers on social media accounts, thus increasing the brand’s awareness and reliability.
• Constantly keeps the excitement and interest in the brand alive through various campaigns and events.
• Reports the feedback from the followers and presents it to the brand, conveying the expectations, complaints, comments, and praise of the target audience.
• Reveals the brand’s progress on social media platforms with regular analysis.

How to Work with Social Media Agencies?

The communication a brand establishes with its social media agency must be solid from day one. A correct understanding of the expectations from the agency and social media is very important for the processes in the future. The return of a wrong strategy to the brand will result in a lot of time and financial loss. In addition, success on social media is not always measured by the number of followers or likes, brands should be aware of this; The quality of the images and texts coming from the agency should also be taken into consideration. Of course, this is not possible by taking a critical approach to every work done, but by following the industry by doing competitor analysis when necessary. Criticisms made against the agency without any concrete basis will not be beneficial for either side, as they will complicate the process rather than being constructive. Therefore, the agency and the brand must be transparent with each other, keep communication high and be mutually understanding during their collaboration.

How Can You Achieve Success on Social Media?

First of all, it is necessary to determine the target audience, and more importantly, to determine in which channels this audience is more active. Since the brand’s strategy will change depending on the platform, it is necessary to first determine the platform or platforms.

The increasing number of users on social media in recent years has brought competition. In order to stand out from your competitors in this competitive environment, what you need to do is to produce work that goes beyond what the majority does. Of course, although this is not an easy process, the contribution of the social media agency will be exactly at this point. They will enable you to stand out from your competitors in the eyes of your audience and protect your brand value while doing so.

Impact of Social Media

Let’s examine some data on the impact of social media:

• Turkey is among the 10 countries that use the most social media in the world, spending 3 hours a day on social media.
• There are 48 million active social media users in Turkey.
• Although social media platforms have their own busy periods during the day, each time period is much more active and effective compared to traditional media organs. Moreover, if we consider that the accounts created and the posts made are permanent, the impact of social media reaches significant levels.
• In recent years, consumers have examined a brand’s social media accounts instead of examining its website first. Here, the masses who get their first impressions of the brand use social media as a pre-selection process.
• Consumers’ suggestions, complaints or comments are primarily sent to social media accounts rather than phone numbers or e-mail addresses.
• Brands that do not have a presence on social media earn much less awareness and revenue than brands that do.

Who is in the Social Media Agency?

• Social Media Managers
• Community Managers
• Copywriters
• Graphic Designers
• Digital Marketing Experts
• Creative Directors
• Art Directors

How Many Types of Agencies Are There?

Traditional Advertising Agencies: Traditional advertising agencies manage, design and execute all advertisements of the brands they work with. These agencies, which can specialize in various fields, can produce traditional advertisements as well as digital advertising agencies working in online media.

Branding Agencies: Branding agencies are generally more boutique agencies and they create the branding, brand story, logo, vision and mission of the company they work for. It also takes part in the brand’s advertising and promotion processes.

Media Purchasing and Planning Agency: Although they generally deal with the advertising and promotions of the brand they work for on more traditional media platforms, today they also organize the advertising activities of the brands in digital environments. In this regard, they have a role in the strategy, research, planning, purchasing, execution and placement of all kinds of media.

PR Agency: They can undertake missions such as improving, protecting or saving the position of the brand they work with in the eyes of the public. Their general goal is to make a brand seem reliable, sincere, important, exciting and successful.

Event Agency: They provide the design, budgeting, production, presentation and realization of the events organized by the brands they work with.

How Does Digipeak Work?

As Digipeak, we strengthen the digital presence of your brand and offer you 360° digital solutions. While doing this, we carry your social media accounts, website, advertisements and shootings to a professional level and make them most efficient with our expert staff.

So how do all these processes proceed? At this point, we first collect your expectations from social media, your marketing budget and the information we need about your industry in the meetings we hold with you. Afterwards, we check your profiles on social media, identify your shortcomings or points that can be improved, and present our work on the subject to you. We create our monthly plans in the light of our meetings, and after receiving approval of the contents, we forward them to our creative department and move on to the design process. We share as planned and create your report at the end of the month.

In our meetings, we first present you the developments on social media with data and then present our ideas for the next month. In these brainstorming meetings, we listen to your ideas as well as our own; We answer questions such as whether it can be done, how they will get back to you. In this way, we always keep your social media accounts active and updated.