Health Tourism Marketing Strategy: Easier than you think!


The medical tourism service’s primary focus is on international patients who can travel abroad for treatment. If you have a health tourism company and want to reach international patients, you need to make your company visible in search engines and on social media. 

At the same time, aiming to reach the highest number of patients with the most economic budget should be among your primary goals.

Health Tourism Marketing Strategy illustration

What Should a Successful Health Tourism Marketing Strategy Be?

There are many strategies and plans that can be conducted for health tourism marketing studies. You can use online marketing and conventional marketing strategies to reach patients and build a brand. However, in the current environment and rapidly changing economy, conventional marketing approaches lag behind a bit. 

Marketing volume on digital platforms outperforms traditional marketing. In order to manage this process, your marketing & branding strategy must be strong and applicable.

Creating a Marketing Plan for Health Tourism

For a health tourism strategic plan to work, the first step is to have all the information you need about the patients you want to attract from abroad. You should know why patients do not receive health care in their own country. In this way, you can know the problems of potential patients in their own countries and provide better quality service accordingly. 

Some of these problems are; There may be processes such as high cost, use of unequipped technology, lack of specialist doctors in the field, or insurance coverage.

Requirements for a Healthcare Marketing Plan

Determine the Target Audience:

Knowing who you will offer your services to will be perfect guidance for your brand in terms of health tourism. You should target the audience most relevant to whatever treatment methods your company is applying. 

For example; If you are providing treatment services on breast aesthetics, knowing which people prefer this treatment will help you determine your target audience.

After determining your target audience, you should follow these steps;

1.   Find out on which platform your potential customers are concentrated online:

You need to find out which online platforms your ideal customer base spends more time on. It is important to know many details such as which platforms your ideal customers browse more and which content they prefer. You can also join online groups with your potential customers.

2.   Make Your Website More Visible

The simplest way to be easily accessible is to make your brand’s website visible. Making your website visible will help your potential customers find you more easily. 

You can also publish blog posts about your services on your site. Blog posts both improve your Google ranking and increase the popularity of your website.

3. Get Accreditation and Certifications:

Accreditations and certificates create a sense of trust for your brand. Such registrations and documents also make your company look more professional in the corporate field. You can present your certificates and accreditations to your potential customers by placing them on your website and business cards.

4. Rank High on Google:

Having your website on the first page of Google means you reach more patients around the world. You can achieve a top-ranking strategy through SEO. 

SEO (Search Engine Optimization) is the process of optimizing your website for search engines (eg Google). In line with these processes, your website will appear more and you will attract the attention of your potential customer base. 

Research has concluded that 93% of all online experiences begin with a search engine.


Keywords are very important to improve search engine ranking. The keywords on your page need to be relevant to what people are searching for. That’s why keywords act as a bridge in search engines. Knowing which keywords your target audience searches for more will contribute greatly to content production. Things to consider when choosing keywords:

  1. User search intent
  2. Relevance
  3. Rivalry
  4. Search volume

 As a website owner and content creator, you want the keywords on your page to be relevant to what people are searching for, so they have a better chance of finding your content among search engine results pages.

We mentioned that the right keywords related to your service are vital when uploading content to your website. For example, if you are a medical tourism company in Turkey and you want to recruit patients from the UK, the keyword might be ‘Dental implants in Turkey. 

This keyword is what UK patients will search online for when they are interested in finding a dentist in Turkey. 

Benefits of Ranking High on Google Search Engine

According to statistics, web pages on the first page of search engine results receive about 95% of web traffic and leave 5% for the remaining pages. That’s why being at the top of the Google Search Engine should be among your biggest goals. 

Another great thing about having your site rank high in search engine results is that medical tourists reach you from your website when their interest is at its highest. 

In other words, an international patient can go to Google and search for ‘Hair Transplantation in Turkey’. So if you are targeting this keyword, you need to optimize your blog post around this phrase and do some SEO work.

Website Performance and SEO Analysis for Health Tourism

You need to test the performance of your website periodically. Many factors can occur that can harm website flow. That’s why you should take care that your site is dynamic and hassle-free.

If you think your website is underperforming or could benefit from more website traffic, contact us right away, and we will prepare a Website Performance and Optimization Report for you. 

The report will include suggestions and advice on how you can improve your website. Our team will digitally scan your website and send it to you.

What do website performance measurement and SEO analysis provide you?

Achieve your marketing goals. The report will show you what needs improvement on your website and suggestions for how you can achieve your online marketing goals.

Improve user experience. The report will also review your website speed and user experience, which will ensure your visitors have a better experience while on your site.

Rank #1 on Google. Take care to get more international patients by having a higher position in Google’s search engine. Research shows that online searchers stay primarily on page 1 of Google and 75% of online searchers never go beyond page 1.

DigiPeak Marketing Services for Healthcare Professionals

You can get support from our professional team to rank higher on Google. Contact us now for tactical info on how to improve your digital presence online.  

Are you ready to make the leap into digital marketing?

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Ufuk Yalvaç
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