Despite having been with us for years, artificial intelligence has recently revolutionized all industries. In this article, we will examine artificial intelligence systems specifically in relation to social media. We will discuss the impact of artificial intelligence on social media and how brands can benefit from this field.
What Exactly is Artificial Intelligence?
Artificial intelligence is a computer science field focused on creating intelligent systems that can perform tasks such as perception, speech, recognition, decision-making, and language translation, which typically require human intelligence. The scope of artificial intelligence is quite broad and includes subfields such as machine learning, natural language processing, and robotic coding. As a result, investments in artificial intelligence technologies have increased significantly over the years and have become increasingly widespread in every area of life, from business to daily life.
How Does Artificial Intelligence Work on Social Media?
From A to Z, all social media platforms use artificial intelligence to improve their services and user experiences. Therefore, with the increase in social media usage and the amount of data generated, artificial intelligence has become even more important in analyzing and understanding user behavior.
Social media AI tools play a crucial role in the existence and functionality of the platforms. Various aspects of social networks rely on this technology. For example, platforms with high user numbers like Instagram, Twitter, and TikTok show content to users based on their behavior in the system. Similarly, Amazon recommends products to accounts based on their behavior on the platform. The ultimate goal is to keep users on the platform for as long as possible and thus improve their user experiences.
Artificial intelligence is also used to detect abuse on social media platforms. For example, the most interesting adaptation of artificial intelligence technology on social media is Lil Miquela, an artificial intelligence-supported profile. Miquela is a 19-year-old female user living in Los Angeles. This account, which has more than 3 million followers, is actually an artificial intelligence product and has nothing to do with reality.
How Can a Business Use Artificial Intelligence on Social Media?
Businesses can leverage the power of artificial intelligence (AI) automation on social media to automate repetitive tasks, such as social media post AI generators and analyzing metrics. AI can also help businesses identify trends related to their target audience and create more engaging and personalized content. As mentioned earlier, chatbots can provide a fast and efficient customer service process on social media using AI, leading to increased customer satisfaction.
Tips for Using AI on Social Media for Your Business
Make Every Individual in Your Target Audience Feel “Unique”
The speed of the digital world and the bombardment of millions of content from thousands of accounts have diminished the importance of general content. People now want to see unique content tailored to their interests, especially when buying new products, they expect personalized offers based on their interactions with the brand. Of course, personalization is not an easy task. However, you can use social media content creation AI for your customers on social media.
This is where AI can help. A system called “content popularity prediction” uses AI to analyze and understand customers. Then it recommends the types of content that customers would like to see. This way, you don’t have to spend hours searching for the best content for your target audience. With the power of AI, you can learn everything you need quickly and easily.
Increase Your Advertising Potential
Many brands allocate large advertising budgets for their social media accounts. Especially Instagram, is a very suitable platform for conversion and sales due to its large user base.
Most brands on digital platforms are focused on a type of online advertising called pay-per-click (PPC). In the PPC system, you pay a certain fee when a potential customer clicks on your ad. The goal in PPC is to earn more than you spend. However, this advertising type is only effective if customers make a purchase after clicking.
With AI and social media marketing, you can find ways to optimize your PPC, write posts, target the right customers and schedule timings.
Improve Your Customer Support Times
Each of us uses customer support lines that we wait for at least once a month, listening to unsatisfying background sounds. Waiting on the phone can become a long, boring, and sometimes frustrating process. That’s why many customers now prefer social media chatbots instead of phones.
However, if users do not get quick responses in online chats, serious problems can arise. No matter how many customers you have or how much moderation you need, people who reach out to you won’t see this side. So what’s the solution? Of course, getting support from an AI bot instead of all staff answering all questions!
If you make the right choice, a chatbot can give real momentum to your customer support. In addition, through machine learning, artificial intelligence learns many things from interactions with customers and constantly improves its answers. When social media AI bot cannot help a customer, it can direct the conversation to a live person to solve the problems. This reduces the number of customers waiting in the queue.
Moderate Your Content
Social media can sometimes be one of the most unpleasant and even aggressive places due to everyone being able to write and share whatever they want. Malicious users can try to scam your followers or make aggressive comments by sending spam to your account.
An AI-powered system can quickly detect these types of comments by analyzing your content and block harmful users to protect your community. It can even prevent the same situation from happening again by word filtering.
Analyze Your Data
Platforms are filled with a lot of data that can help you improve your business/brand. Every moment you spend online allows you to collect a lot of data. However, just having data is not enough. You should also consider these kinds of aspects; How well do you understand the data? Do you have the necessary qualifications to analyze data?
To understand your data, you need proper data analysis tools. Even the best analysis programs use artificial intelligence to provide detailed reports on your data. Instead of getting bored and frustrated while trying to understand your audience and the types of content they prefer, you can benefit from an AI analysis program. In AI analysis programs, data is presented to you in an accessible and applicable way. With this, you can easily decide which platforms to focus on and what type of content to create.
Harness the Power of AI-Powered Social Media with Digipeak!
Digipeak is a digital marketing agency based in Turkey and the UK that offers SEO, Content Marketing, AI Social Media Marketing & Management, and other digital marketing services to its clients. Digipeak’s digital marketing services enable brands to reach their target audiences more effectively and gain a competitive advantage in the digital world. For more information on artificial intelligence, you can check out our website, or if you say “No, I’m a traditionalist and can’t deal with robots” you can contact us to determine the most suitable AI technology and social media strategies for you. 😊